How much pressure are you feeling to deliver immediate, unrealistic results through your Content Marketing program? How many times have you been asked, “How much money did that piece of content make?” Learn why Brand Publishing programs deliver more value than simple Content Marketing, how much time and money can be saved with Brand Publishing methodology and how to determine a business case for your Brand Publishing program!

Find out how you can spot top content and use it to identify new growth opportunities. We also cover how to analyze core social media levers like keywords and engagement rates and don't miss valuable insights about monitoring your industry and benchmarking.

Learn how to create, publish and distribute content as though you had a full brand newsroom working for you! Get your digital assets performing to their maximum potential, so you no longer have to create every blog post from a blank page.

This insightful webinar covers the difference between "having a blog" and "doing content marketing, the relationship between earned and owned media and how to become a blog publisher. Also, don’t miss how to track and measure your ROI.