Masterclass 2019-02-11T20:17:00+00:00
powerpost_logo_image

Brand Publishing Masterclass

Upcoming Masterclass:

Stop the Random Acts of Content! Get an Edge Up With Competitive Intelligence

If you’re only looking at your brand’s analytics, all your content is going to waste! If you’re not taking a peek at your competitor’s analytics, you’re neglecting the single best source of information to get you engagement and ranks.

That’s why PowerPost is joining forces with Lauren Kersanske, Senior Marketing Manager at Crayon, for an exclusive webinar on Thursday, February 28 at 12 p.m. CDT.

During this 1-hour workshop, Lauren will teach you the complete process of differentiating your brand’s content with competitive intel and keeping tabs on the digital footprints of the competition.

Not only will you walk away knowing how to get the winning competitive edge to your content, but you’ll know how to find the ‘white space’ in your industry’s niche that no other brand has yet to touch.

In this Masterclass, you will learn:

  1. How to take inventory of the content landscape within your industry
  2. How to examine the quantity and quality of its content
  3. How to tag and analyze content topics to discover the ‘white space’ in your market
  4. How to maintain and reference your competitors to stay ahead
  5. How to identify influencers who share engaging content

AS A BONUS, Lauren will be taking attendee questions following her presentation as part of the workshop session!

So, what’s it going to be? Will you win over 2019 by finding the ‘white space’ in your market with competitor intelligence, or continue mimicking the content of competitors and hope for the best?

Speakers:

Lauren Kersanske, Crayon

Lauren Kersanske

Lauren Kersanske is Senior Marketing Manager at Crayon, the market and competitive intelligence company. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired by Microsoft for $100 million, and HubSpot, as Lead Nurturing Manager for North America. Lauren loves the (good) chaos of startup life and plans on doing it again and again.

You can follow Lauren on Twitter: @marketingdoer

You can find Lauren on LinkedIn.

BerkeleyCombs_SeptWebinar Image

Berkeley Combs

Berkeley Combs currently serves as the Brand Marketing Strategist, previously Outbound Marketing Specialist and Project Manager, for PowerPost. A natural self-starter with a background in performing arts, she developed a foundation to pace accordingly to competitive environments at a young age; ultimately instilling this mentality as a permanent lifestyle.

Berkeley graduated from Miami University in Oxford, Ohio, with a Bachelor of Arts in strategic communication and concentration in entrepreneurship. With a strong admiration for entertainment and special events, she has coordinated and executed events which gained both local and international attendees before joining the PowerPost team. Berkeley now enjoys utilizing her talents by expressing creativity through her outgoing personality, optimism and work ethic.

Overview:

Title: Stop the Random Acts of Content! Get an Edge Up With Competitive Intelligence

Date: Thursday, February 28

Time: 12:00PM Central Daylight Time

Duration: 1 hour

Register Now

Sign up to reserve your webinar seat!

  • This field is for validation purposes and should be left unchanged.

Overview:

Title: Stop the Random Acts of Content! Get an Edge Up With Competitive Intelligence

Date: Thursday, February 28

Time: 12:00PM Central Daylight Time

Duration: 1 hour

Register Now

Sign up to reserve your webinar seat!

  • This field is for validation purposes and should be left unchanged.

Upcoming Masterclass:

Stop the Random Acts of Content! Get an Edge Up With Competitive Intelligence

If you’re only looking at your brand’s analytics, all your content is going to waste! If you’re not taking a peek at your competitor’s analytics, you’re neglecting the single best source of information to get you engagement and ranks.

That’s why PowerPost is joining forces with Lauren Kersanske, Senior Marketing Manager at Crayon, for an exclusive webinar on Thursday, February 28 at 12 p.m. CDT.

During this 1-hour workshop, Lauren will teach you the complete process of differentiating your brand’s content with competitive intel and keeping tabs on the digital footprints of the competition.

Not only will you walk away knowing how to get the winning competitive edge to your content, but you’ll know how to find the ‘white space’ in your industry’s niche that no other brand has yet to touch.

In this Masterclass, you will learn:

  1. How to take inventory of the content landscape within your industry
  2. How to examine the quantity and quality of its content
  3. How to tag and analyze content topics to discover the ‘white space’ in your market
  4. How to maintain and reference your competitors to stay ahead
  5. How to identify influencers who share engaging content

AS A BONUS, Lauren will be taking attendee questions following her presentation as part of the workshop session!

So, what’s it going to be? Will you win over 2019 by finding the ‘white space’ in your market with competitor intelligence, or continue mimicking the content of competitors and hope for the best?

Speakers:

Lauren Kersanske, Crayon

Lauren Kersanske

Lauren Kersanske is Senior Marketing Manager at Crayon, the market and competitive intelligence company. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more. Previously, she was the Marketing Director at Hexadite, a cybersecurity startup acquired by Microsoft for $100 million, and HubSpot, as Lead Nurturing Manager for North America. Lauren loves the (good) chaos of startup life and plans on doing it again and again.

You can follow Lauren on Twitter: @marketingdoer

You can find Lauren on LinkedIn.

BerkeleyCombs_SeptWebinar Image

Berkeley Combs

Berkeley Combs currently serves as the Brand Marketing Strategist, previously Outbound Marketing Specialist and Project Manager, for PowerPost. A natural self-starter with a background in performing arts, she developed a foundation to pace accordingly to competitive environments at a young age; ultimately instilling this mentality as a permanent lifestyle.

Berkeley graduated from Miami University in Oxford, Ohio, with a Bachelor of Arts in strategic communication and concentration in entrepreneurship. With a strong admiration for entertainment and special events, she has coordinated and executed events which gained both local and international attendees before joining the PowerPost team. Berkeley now enjoys utilizing her talents by expressing creativity through her outgoing personality, optimism and work ethic.