Masterclass 2018-09-18T19:57:04+00:00

Brand Publishing Masterclass

Upcoming Masterclass:

Damn It Feels Good To Use Data:

Stop Merely Glancing At Your Analytics & Dig In Deep!

When it comes to data-driven marketing, one thing is for sure—the numbers don’t lie. While many brands think they’re making data-driven content decisions, they often glance over their reporting so they can check a box, rather than looking for something that can be an actionable insight.

That’s why PowerPost joined forces with Paul Hickey, founder and CEO of Data Driven Design, for an exclusive webinar to amplify the valuable force behind Google Analytics Intelligence Reports. Together, we’ll discuss how to find your brand’s next actionable steps for content strategies that are justified by data, and not just theories or opinions.

Join us on Thursday, September 27 at 12 p.m. CDT, to learn how to read the truth behind your data and identify the opportunities you might be overlooking… for a while now.

It’s time to stop glancing over the analytics, pick up a shovel and dig deep into the data (and feel damn good about it)!

In this webinar, you will learn:

  1. How to use Google Analytics to inform and drive your brand/consumer relationships
  2. How to use audience data to drive marketing campaigns
  3. How to identify the origins of your website visitors through Acquisition Reports
  4. How to understand your customers’ journey through Behavior Reports
  5. Which types of marketing integrations to use with Conversion Reports
  6. How to quantify your next actionable steps based on real data

Speakers:

Paul Hickey

Paul started Data Driven Design, LLC in 2016, to bring his customers results driven by data and not theories or just opinions. He leverages his own personal experience building digital businesses into serving clients in a diverse set of industries such as service-based companies, direct-to-consumer retail, start-ups, food and drink franchises, convenience store franchises, Fortune 500 brick and mortar and retail businesses, and even personal brands.  Paul works to ensure that every customer gets their business and marketing goals met or exceeded by using the most effective marketing tools.

In his spare time, he enjoys spending time with his wife and 2 kids traveling and playing sports. He loves fitness, healthy food and has his best business ideas while running. He interacts on social media via his personal Instagram account (@datadrivendesign) and Twitter (@nooffseason).

Berkeley Combs

Berkeley Combs currently serves as the Brand Marketing Strategist at PowerPost. A natural self-starter with a background in performing arts, she developed a foundation to pace accordingly to competitive environments at a young age; ultimately instilling this mentality as a permanent lifestyle.

Berkeley graduated from Miami University in Oxford, Ohio, with a Bachelor of Arts in strategic communication and concentration in entrepreneurship. With a strong admiration for entertainment and special events, she has coordinated and executed events which gained both local and international attendees before joining the PowerPost team. Berkeley now enjoys utilizing her talents by expressing creativity through her outgoing personality, optimism and work ethic.

Overview:

Title: Damn It Feels Good To Use Data: Stop Merely Glancing At Your Analytics & Dig In Deep!

Date: Thursday, September 27th

Time: 12:00PM Central Daylight Time

Duration: 1 hour

Register Now

Sign up to reserve your webinar seat!

  • This field is for validation purposes and should be left unchanged.

Overview:

Title: Damn It Feels Good To Use Data: Stop Merely Glancing At Your Analytics & Dig In Deep!

Date: Thursday, September 27th

Time: 12:00PM Central Daylight Time

Duration: 1 hour

Register Now

Sign up to reserve your webinar seat!

  • This field is for validation purposes and should be left unchanged.

Upcoming Masterclass:

Damn It Feels Good To Use Data:

Stop Merely Glancing At Your Analytics & Dig In Deep!

When it comes to data-driven marketing, one thing is for sure—the numbers don’t lie. While many brands think they’re making data-driven content decisions, they often glance over their reporting so they can check a box, rather than looking for something that can be an actionable insight.

That’s why PowerPost joined forces with Paul Hickey, founder and CEO of Data Driven Design, for an exclusive webinar to amplify the valuable force behind Google Analytics Intelligence Reports. Together, we’ll discuss how to find your brand’s next actionable steps for content strategies that are justified by data, and not just theories or opinions.

Join us on Thursday, September 27 at 12 p.m. CDT, to learn how to read the truth behind your data and identify the opportunities you might be overlooking… for a while now.

It’s time to stop glancing over the analytics, pick up a shovel and dig deep into the data (and feel damn good about it)!

In this webinar, you will learn:

  1. How to use Google Analytics to inform and drive your brand/consumer relationships
  2. How to use audience data to drive marketing campaigns
  3. How to identify the origins of your website visitors through Acquisition Reports
  4. How to understand your customers’ journey through Behavior Reports
  5. Which types of marketing integrations to use with Conversion Reports
  6. How to quantify your next actionable steps based on real data

Speakers:

Paul Hickey

Paul started Data Driven Design, LLC in 2016, to bring his customers results driven by data and not theories or just opinions. He leverages his own personal experience building digital businesses into serving clients in a diverse set of industries such as service-based companies, direct-to-consumer retail, start-ups, food and drink franchises, convenience store franchises, Fortune 500 brick and mortar and retail businesses, and even personal brands.  Paul works to ensure that every customer gets their business and marketing goals met or exceeded by using the most effective marketing tools.

In his spare time, he enjoys spending time with his wife and 2 kids traveling and playing sports. He loves fitness, healthy food and has his best business ideas while running. He interacts on social media via his personal Instagram account (@datadrivendesign) and Twitter (@nooffseason).

Berkeley Combs

Berkeley Combs currently serves as the Brand Marketing Strategist at PowerPost. A natural self-starter with a background in performing arts, she developed a foundation to pace accordingly to competitive environments at a young age; ultimately instilling this mentality as a permanent lifestyle.

Berkeley graduated from Miami University in Oxford, Ohio, with a Bachelor of Arts in strategic communication and concentration in entrepreneurship. With a strong admiration for entertainment and special events, she has coordinated and executed events which gained both local and international attendees before joining the PowerPost team. Berkeley now enjoys utilizing her talents by expressing creativity through her outgoing personality, optimism and work ethic.