Masterclass WebbMason Healthcare Solutions Group 2019-05-15T15:43:45+00:00
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Brand Publishing Masterclass

Upcoming Masterclass:

Storytelling: The Winning Prescription for Ailing Healthcare Marketing

The general upheaval in the healthcare industry has turned plan and provider marketing into a Frankenstein of overlapping priorities, siloed communications and botched customer experiences.

Marketers in this space have their work cut out to get internally aligned, agree on a common customer journey and provide customers with the content they truly need.

That’s why we’re joining forces with Jennifer Foster, Marketing & Sales Consultant for the WebbMason Healthcare Solutions Group. Together, we’ll discuss the lag adaption to content marketing and communication in healthcare, and how this impacts patient satisfaction.

Best of all, we’ll cover off with actionable solutions to help your health plan, hospital or benefit management company forge better customer experiences and retain members.

In this Masterclass, you will learn:

  1. The evolution of digital marketing in healthcare
  2. Common tension points for healthcare marketers
  3. How to establish communication between departments
  4. Buyer personas, patient data and personalized content
  5. How to uncover and provide the right content at the right time

AS A BONUS, Jennifer will be taking attendee questions following her presentation as part of the workshop session!

Speakers:

Jennifer Foster, WebbMason Healthcare Solutions Group

Jennifer Foster

Jennifer’s been helping good companies talk about great products for over 20 years. Her experience spans some of the country’s leading healthcare and nonprofit companies like CVS Caremark and the American Heart Association. Her passion is taking complicated ideas and creating simplified value propositions out of them.

As part of the WebbMason Healthcare Solution Group, she is leading the charge to provide an integrated suite of services specifically tailored to meet today’s marketing and fulfillment needs of health plans, care and benefit providers. Additionally, she has extensive experience in developing operational processes that yield great customer experiences; thus helping small, growing companies think, learn and adapt like Fortune 15 companies.

You can find Jennifer on LinkedIn.

Berkeley Combs, PowerPost

Berkeley Combs

Berkeley Combs currently serves as the Marketing Manager for PowerPostAs part of the team that built the ‘Brand Publishing Masterclass,’ Berkeley continues to manage and host the series each month, along with other influencer marketing programs within PowerPost.

With a strong admiration for entertainment and special events, Berkeley has coordinated and executed events which gained both local and international attendees before joining the PowerPost team. A natural self-starter with a background in performing arts, she developed a foundation to pace accordingly to competitive environments at a young age; ultimately instilling this mentality as a permanent lifestyle.

Overview:

Title: Storytelling: The Winning Prescription for Ailing Healthcare Marketing

Date: Thursday, May 30

Time: 1:00PM Central Daylight Time

Duration: 1 hour

Register Now

Sign up to reserve your webinar seat!

  • This field is for validation purposes and should be left unchanged.

Overview:

Title: Storytelling: The Winning Prescription for Ailing Healthcare Marketing

Date: Thursday, May 30

Time: 1:00PM Central Daylight Time

Duration: 1 hour

Register Now

Sign up to reserve your webinar seat!

  • This field is for validation purposes and should be left unchanged.

Upcoming Masterclass:

Storytelling: The Winning Prescription for Ailing Healthcare Marketing

The general upheaval in the healthcare industry has turned plan and provider marketing into a Frankenstein of overlapping priorities, siloed communications and botched customer experiences.

Marketers in this space have their work cut out to get internally aligned, agree on a common customer journey and provide customers with the content they truly need.

That’s why we’re joining forces with Jennifer Foster, Marketing & Sales Consultant for the WebbMason Healthcare Solutions Group. Together, we’ll discuss the lag adaption to content marketing and communication in healthcare, and how this impacts patient satisfaction.

Best of all, we’ll cover off with actionable solutions to help your health plan, hospital or benefit management company forge better customer experiences and retain members.

In this Masterclass, you will learn:

  1. The evolution of digital marketing in healthcare
  2. Common tension points for healthcare marketers
  3. How to establish communication between departments
  4. Buyer personas, patient data and personalized content
  5. How to uncover and provide the right content at the right time

AS A BONUS, Jennifer will be taking attendee questions following her presentation as part of the workshop session!

Speakers:

Jennifer Foster, WebbMason Healthcare Solutions Group

Jennifer Foster

Jennifer’s been helping good companies talk about great products for over 20 years. Her experience spans some of the country’s leading healthcare and nonprofit companies like CVS Caremark and the American Heart Association. Her passion is taking complicated ideas and creating simplified value propositions out of them.

As part of the WebbMason Healthcare Solution Group, she is leading the charge to provide an integrated suite of services specifically tailored to meet today’s marketing and fulfillment needs of health plans, care and benefit providers. Additionally, she has extensive experience in developing operational processes that yield great customer experiences; thus helping small, growing companies think, learn and adapt like Fortune 15 companies.

You can find Jennifer on LinkedIn.

Berkeley Combs, PowerPost

Berkeley Combs

Berkeley Combs currently serves as the Marketing Manager for PowerPost. As part of the team that built the ‘Brand Publishing Masterclass,’ Berkeley continues to manage and host the series each month, along with other influencer marketing programs within PowerPost.

With a strong admiration for entertainment and special events, Berkeley has coordinated and executed events which gained both local and international attendees before joining the PowerPost team. A natural self-starter with a background in performing arts, she developed a foundation to pace accordingly to competitive environments at a young age; ultimately instilling this mentality as a permanent lifestyle.