Masterclass Vidyard 2019-02-25T17:29:51+00:00
powerpost_logo_image

Brand Publishing Masterclass

Upcoming Masterclass:

Video: The Secret Ingredient Missing From Your Marketing Program

If you’re not using video content in your marketing strategy, then you’re throwing away a significant SEO, engagement and lead generation opportunity!

By now, video should support all of your digital marketing programs. But many of us still wonder: how the hell do I create it and, more importantly, in a way that actually delivers returns?

That’s why PowerPost is joining forces with Tyler Lessard, VP of Marketing at Vidyard, for an exclusive webinar to bust the myths and fears of video content and clear its reputation once and for all!

During this 1-hour workshop, Tyler will show you how to start creating videos (the right way), where to use them throughout the buyer’s journey, and how to track their data to assure a powerful conversion rate.

In this Masterclass, you will learn:

  • How other B2B brands use video content effectively
  • How to create and scale video production without crushing your budget
  • Smart ways to track and analyze video data to help optimize your content
  • Different types of video content to use throughout the buyer’s journey
  • Ideas to consider when ready to combine video with marketing automation and AI

AS A BONUS, Tyler will be answering attendee questions following the presentation as part of the workshop session!

Speakers:

Tyler Lessard, Vidyard

Tyler Lessard

Tyler Lessard heads up the marketing team at Vidyard, the leading provider of video solutions for B2B marketing and sales teams. He’s a frequent author and speaker on the topics of video marketing, inside sales, content marketing and ABM. Tyler thrives on creating remarkable customer experiences that truly stand out and connect with buyers in more personal and engaging ways. Tyler is also an amateur magician, a fledgling songwriter, a wanna-be comedian and father of four.

You can follow Tyler on Twitter: @tylerlessard

You can find Tyler on LinkedIn.

BerkeleyCombs_SeptWebinar Image

Berkeley Combs

Berkeley Combs currently serves as the Brand Marketing Strategist, previously Outbound Marketing Specialist and Project Manager, for PowerPost. A natural self-starter with a background in performing arts, she developed a foundation to pace accordingly to competitive environments at a young age; ultimately instilling this mentality as a permanent lifestyle.

Berkeley graduated from Miami University in Oxford, Ohio, with a Bachelor of Arts in strategic communication and concentration in entrepreneurship. With a strong admiration for entertainment and special events, she has coordinated and executed events which gained both local and international attendees before joining the PowerPost team. Berkeley now enjoys utilizing her talents by expressing creativity through her outgoing personality, optimism and work ethic.

Overview:

Title: Video: The Secret Ingredient Missing From Your Marketing Program

Date: Wednesday, March 20

Time: 12:00PM Central Daylight Time

Duration: 1 hour

Register Now

Sign up to reserve your webinar seat!

  • This field is for validation purposes and should be left unchanged.

Overview:

Title: Video: The Secret Ingredient Missing From Your Marketing Program

Date: Wednesday, March 20

Time: 12:00PM Central Daylight Time

Duration: 1 hour

Register Now

Sign up to reserve your webinar seat!

  • This field is for validation purposes and should be left unchanged.

Upcoming Masterclass:

Video: The Secret Ingredient Missing From Your Marketing Program

If you’re not using video content in your marketing strategy, then you’re throwing away a significant SEO, engagement and lead generation opportunity!

By now, video should support all of your digital marketing programs. But many of us still wonder: how the hell do I create it and, more importantly, in a way that actually delivers returns?

That’s why PowerPost is joining forces with Tyler Lessard, VP of Marketing at Vidyard, for an exclusive webinar to bust the myths and fears of video content and clear its reputation once and for all!

During this 1-hour workshop, Tyler will show you how to start creating videos (the right way), where to use them throughout the buyer’s journey, and how to track their data to assure a powerful conversion rate.

In this Masterclass, you will learn:

  • How other B2B brands use video content effectively
  • How to create and scale video production without crushing your budget
  • Smart ways to track and analyze video data to help optimize your content
  • Different types of video content to use throughout the buyer’s journey
  • Ideas to consider when ready to combine video with marketing automation and AI

AS A BONUS, Tyler will be answering attendee questions following the presentation as part of the workshop session!

Speakers:

Tyler Lessard, Vidyard

Tyler Lessard

Tyler Lessard heads up the marketing team at Vidyard, the leading provider of video solutions for B2B marketing and sales teams. He’s a frequent author and speaker on the topics of video marketing, inside sales, content marketing and ABM. Tyler thrives on creating remarkable customer experiences that truly stand out and connect with buyers in more personal and engaging ways. Tyler is also an amateur magician, a fledgling songwriter, a wanna-be comedian and father of four.

You can follow Tyler on Twitter: @tylerlessard

You can find Tyler on LinkedIn.

BerkeleyCombs_SeptWebinar Image

Berkeley Combs

Berkeley Combs currently serves as the Brand Marketing Strategist, previously Outbound Marketing Specialist and Project Manager, for PowerPost. A natural self-starter with a background in performing arts, she developed a foundation to pace accordingly to competitive environments at a young age; ultimately instilling this mentality as a permanent lifestyle.

Berkeley graduated from Miami University in Oxford, Ohio, with a Bachelor of Arts in strategic communication and concentration in entrepreneurship. With a strong admiration for entertainment and special events, she has coordinated and executed events which gained both local and international attendees before joining the PowerPost team. Berkeley now enjoys utilizing her talents by expressing creativity through her outgoing personality, optimism and work ethic.