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3 Ways Original Research Supports Other Business Needs

By PowerPost| 2019-09-04T20:35:57+00:00 July 30th, 2019|Articles|

As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that [...]

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  • Five people watch live stream video on social media with their smartphones.

5 Examples of Social-First Brands

By PowerPost| 2019-09-04T20:29:07+00:00 July 30th, 2019|Articles|

When creating a content marketing strategy, social media can sometimes be an afterthought. However, in the age of social, capturing the eyes and ears and hearts and minds of an [...]

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  • How to Trendjack Effectively

How to Trendjack Effectively for Your Brand

By Melanie Mesker| 2019-06-11T17:05:45+00:00 June 5th, 2019|Articles|

Go look at what’s trending on Twitter right now. #WineWednesday? #HandmaidsTale? Whatever the Twitterverse is talking about, you can bet that there are brands jumping in on the conversation. And [...]

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  • 4 Things to Ask Before Your Brand Uses Trendjacking

4 Things to Ask Before Your Brand Uses Trendjacking

By PowerPost| 2019-06-11T17:31:36+00:00 June 5th, 2019|Uncategorized|

Trendjacking, promoting your brand through a current event or trend, may sound like a cheap publicity trick—and it can be if executed poorly. But, it can also be a beneficial [...]

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