According to Forbes, 93 percent of B2B companies believe content marketing is a better lead generation tool than more traditional strategies. Creating content is a great way to find more qualified leads [...]
As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that [...]
When creating a content marketing strategy, social media can sometimes be an afterthought. However, in the age of social, capturing the eyes and ears and hearts and minds of an [...]
Palms are sweaty, and hearts send a rapid, pulsing signal as a group of people sit in a crowded movie theater. They're awaiting the outcome of how James Bond will [...]
In a world of constant stimulation, countless choices and relentless pressure to buy, how do brands make a name for themselves? Is it possible to do this while making a positive [...]
PowerPost joins forces with New York Times bestselling author and renown customer service expert, Shep Hyken for an exclusive Masterclass webinar! Together, we help you unlock the power to create [...]
Publishing industry research has worked incredibly well for many brands, and marketers are taking notice: 1 in 4 marketers say they’re considering publishing research for the first time in the [...]
If we’re being honest with ourselves, how much of our branded content is ME, ME, ME? Although organizational accomplishments are noteworthy, they don't make for the kind of content that [...]
PowerPost joins forces with CEO & Founder of The Business of Story, Park Howell. Content marketers are shocked when they see the difference between ordinary content and true brand storytelling... [...]
In this webinar, you will learn: How to identify and avoid useless buyer persona structures How to characterize the ideal persona for your brand How to create and plan content [...]
