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  • How to Capture Qualified Leads With Content Marketing

How to Capture Qualified Leads With Content Marketing

By PowerPost| 2020-02-25T17:32:11+00:00 February 13th, 2020|Articles|

According to Forbes, 93 percent of B2B companies believe content marketing is a better lead generation tool than more traditional strategies. Creating content is a great way to find more qualified leads [...]

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3 Ways Original Research Supports Other Business Needs

By PowerPost| 2019-09-04T20:35:57+00:00 July 30th, 2019|Articles|

As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that [...]

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  • Five people watch live stream video on social media with their smartphones.

5 Examples of Social-First Brands

By PowerPost| 2019-09-04T20:29:07+00:00 July 30th, 2019|Articles|

When creating a content marketing strategy, social media can sometimes be an afterthought. However, in the age of social, capturing the eyes and ears and hearts and minds of an [...]

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  • Three colleagues standing and gathered around a tablet computer while reading and smiling.

How to Captivate Customers With Great Brand Storytelling

By Alli Cundiff| 2019-08-28T17:25:10+00:00 July 30th, 2019|Articles|

Palms are sweaty, and hearts send a rapid, pulsing signal as a group of people sit in a crowded movie theater. They're awaiting the outcome of how James Bond will [...]

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  • City scene of buildings with light and dark blue speech balloons and a white, bold headline of, "Your Brand's Story."

6 Examples of Compelling Brand Stories

By PowerPost| 2019-07-30T21:52:01+00:00 July 24th, 2019|Articles|

In a world of constant stimulation, countless choices and relentless pressure to buy, how do brands make a name for themselves? Is it possible to do this while making a positive [...]

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  • PowerPost Masterclass Webinar, Shep Hyken

The Convenience Revolution: The Secret to Your Brand’s Greatest Content and Marketing Advantage (That Will Shatter the Competition)

By PowerPost| 2019-08-14T01:30:59+00:00 October 30th, 2018|Webinars|

PowerPost joins forces with New York Times bestselling author and renown customer service expert, Shep Hyken for an exclusive Masterclass webinar! Together, we help you unlock the power to create [...]

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  • PowerPost Original Research Masterclass Webinar Image

Original Research: How to Create a Year’s Worth of Content From One Survey

By PowerPost| 2019-08-14T01:57:46+00:00 August 8th, 2018|Webinars|

Publishing industry research has worked incredibly well for many brands, and marketers are taking notice: 1 in 4 marketers say they’re considering publishing research for the first time in the [...]

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  • Star of Your Content blog image

Make Your Customers the Star of Your Content: How to Stop Boring Your Audience With the Same Self-Serving Shtick

By PowerPost| 2019-08-14T02:08:39+00:00 June 29th, 2018|Webinars|

If we’re being honest with ourselves, how much of our branded content is ME, ME, ME? Although organizational accomplishments are noteworthy, they don't make for the kind of content that [...]

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Your So-called Storytelling Is Killing Your Content – And Costing You!

By PowerPost| 2019-08-28T17:16:12+00:00 May 22nd, 2018|Webinars|

PowerPost joins forces with CEO & Founder of The Business of Story, Park Howell. Content marketers are shocked when they see the difference between ordinary content and true brand storytelling... [...]

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  • Personas Image

Personas – Everything You’ve Heard Is Wrong

By PowerPost| 2019-08-14T02:18:20+00:00 May 22nd, 2018|Webinars|

In this webinar, you will learn: How to identify and avoid useless buyer persona structures How to characterize the ideal persona for your brand How to create and plan content [...]

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