Your company goals for the year set the stage for your team, your initiatives and your definition of success. You can’t celebrate a ‘win’ if you don’t know what the win is supposed to be after all.
We know from the Beginner’s Guide to Content Marketing that crafting these goals requires SMART thinking, but there’s, even more, you should do (and not do) when it comes to building these objectives.
DON’T narrow your focus.
This may seem counterintuitive when considering the need for specificity, but in this case, think of the word narrow as being synonymous with limiting. Simplifying your business goals throughout the year shouldn’t lead to simple results. The sky can still be the limit as long as each stepping stone leading you towards it is actionable in the day-to-day.
DO work towards a sense of purpose.
If you’re unable to define what each SMART goal truly means in relation to both the larger picture for the company and for you as a professional, then they’re probably worth reevaluating. While you may have to include some lackluster tasks along the way, you are creating these SMART goals for a reason. And if you’ll be the one checking them off the list, make sure they incorporate enough of the things you want to be doing as a professional to keep that motivation high.
DON’T overlook prioritization.
When tasked with setting goals for ourselves, it can be easy to start writing out everything and anything that comes to mind. This can be beneficial in terms of understanding bigger picture visions, but also overwhelming. With a long list in front of you, evaluate each priority based on the level of impact and amount of resources available, so you can more efficiently establish SMART goals.
DO track your progress.
A goal is only as good as the progress made towards completing it. Don’t save measuring against established metrics for the last minute. Make it a point to check in with your goals weekly so that you’ll have a better handle on where things went wrong should you not be able to complete all of them.
DON’T keep your SMART goals a secret.
Sidestepping one-on-ones with your manager or bluffing on metrics in order to give the illusion that goals are closer to completion than they actually are will only leave you scrambling down the road. For as accurate as SMART goals can be, don’t expect them to be perfect and don’t try to hide it when they’re not. Moments of failure can prove just as valuable as moments of success when it comes to the long-term learnings they yield.
DO establish motivators.
Sometimes the best way to stay motivated is to establish relevant rewards along the road to completion. This could be in the form of a bonus, an extra PTO day, a gift certificate, you name it. Making the big picture results more tangible with small celebrations positively impacts morale and the bottom line.
Does one of your goals for the year revolve around building out your company’s content marketing program? Download our new eBook for a 7-step guide on how you can see that goal become a reality.