6 Methods for Getting the Best Brand Content From Customer Interviews
If marketers cling too tightly to old methods of creating buyer personas, they are wasting time and resources with ill-informed representations. A brand should channel its energy into collecting as much information as possible about its target audience to create hyper-specific content with a greater impact. As technology evolves, brands have the [...]
The Secret Behind Creating Valuable Customer Content
Between demands from clients or managers and a busy editorial schedule, sometimes content marketers forget to take a step back and consider why we’re creating content in the first place. Primarily, you’re creating content for your audience—your potential customers, your buyer personas—and ultimately, you should answer the exact questions they’re asking. This [...]
Don’t Reinvent! Repurpose Content for Maximum Results
In the age of quick consumption on social media, your beloved Instagram posts only have a lifespan of up to 48 hours and tweets a mere 15 to 20 minutes. While great blogs can continue providing value for a more sustained period of time, how do you keep your brand’s content [...]
What Subscription Newsletters Can Teach Us About Content Shock
In 2014, Mark Schaefer—a content marketing veteran and author of the {grow} blog—coined the phrase “content shock.” It’s the idea that we will soon be (if we’re not already) creating more content than people can [...]
How To Set Your Brand Up For Success: Expert Tips From Mark Schaefer
Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant and leader of the blog {grow}—one of the top marketing blogs in the world. Between numerous accomplishments such as being an internationally acclaimed marketing expert and [...]
Your Ultimate Content Publishing Checklist
How many times have you walked into the grocery store, on a mission to purchase a handful of specific items, only to get home and realize you left with none of them in hand? We [...]
What is Content Commerce?
Today’s business models are no strangers to fluidity. Brick and mortars have gone e-commerce, e-commerce has gone brick and mortar, consumer brands have become publishers and publishers have become consumer brands. Who needs labels? What [...]
Case Study: Market Positioning and Search Engine Optimization for a Leading Orthopaedic Center
PowerPost partnered with a leading Chicagoland orthopaedic center to increase their organic search rankings and website traffic. PowerPost was excited to deliver a 150% increase in organic traffic, an increase in local searches of 600 per [...]
The Art of Survey Creation for Original Research
Let’s face it. Being an original isn’t easy. This is especially true in the world of marketing. If you do a Google search on any industry topic, most of the results will be rehashes of [...]
6 Considerations Before Conducting Your Own Research
Living in the internet age offers instant access to copious amounts of information. While this reality is largely good news for readers, it can also be frustrating. If a person can’t find what they’re looking [...]
Building Authoritative Content Through Original Research
While it’s easy to blame “content shock” for lack of brand engagement or decreased SEO ranking, others argue that most brands are still producing low-quality content in hopes of skating by with old content marketing [...]
Create Successful B2B Content Experiences Like These 5 Brands
A content experience is much more than generating content. It is the whole of the environment that houses content. From creation, structuring, and engagement of businesses and clients, a content experience has many potential avenues [...]
How To Develop a B2B Content Marketing Plan That Converts
It’s not enough just to create content. It’s not even enough to create excellent content. As a B2B marketer, you need authoritative content that converts. Follow our advice to develop a blueprint for success! Content [...]
What Subscription Newsletters Can Teach Us About Content Shock
In 2014, Mark Schaefer—a content marketing veteran and author of the {grow} blog—coined the phrase “content shock.” It’s the idea that we will soon be (if we’re not already) creating more content than people can [...]
How To Set Your Brand Up For Success: Expert Tips From Mark Schaefer
Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant and leader of the blog {grow}—one of the top marketing blogs in the world. Between numerous accomplishments such as being an internationally acclaimed marketing expert and [...]
Your Ultimate Content Publishing Checklist
How many times have you walked into the grocery store, on a mission to purchase a handful of specific items, only to get home and realize you left with none of them in hand? We [...]
What is Content Commerce?
Today’s business models are no strangers to fluidity. Brick and mortars have gone e-commerce, e-commerce has gone brick and mortar, consumer brands have become publishers and publishers have become consumer brands. Who needs labels? What [...]
Case Study: Market Positioning and Search Engine Optimization for a Leading Orthopaedic Center
PowerPost partnered with a leading Chicagoland orthopaedic center to increase their organic search rankings and website traffic. PowerPost was excited to deliver a 150% increase in organic traffic, an increase in local searches of 600 per [...]
The Convenience Revolution: The Secret to Your Brand’s Greatest Content and Marketing Advantage (That Will Shatter the Competition)
PowerPost joins forces with New York Times bestselling author and renown customer service expert, Shep Hyken for an exclusive Masterclass webinar! Together, we help you unlock the power to create your brand's greatest customer journey [...]
Three Barriers in Healthcare Marketing and How to Overcome Them
The healthcare industry makes up a significant portion of the American economy—nearly a fifth overall. However, it’s inherently different than many of the other industries that comprise our economy, resulting in unique challenges. Healthcare issues [...]
