3 Ways Original Research Supports Other Business Needs
As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that continues to outperform the rest. Original research. Surprisingly, however, most companies never do it. In fact, fewer than half (47 percent) [...]
5 Examples of Social-First Brands
When creating a content marketing strategy, social media can sometimes be an afterthought. However, in the age of social, capturing the eyes and ears and hearts and minds of an audience is crucial if your brand is going to succeed. The best way to approach the ideation and brainstorming phase of [...]
How to Captivate Customers With Great Brand Storytelling
Palms are sweaty, and hearts send a rapid, pulsing signal as a group of people sit in a crowded movie theater. They're awaiting the outcome of how James Bond will get himself out of yet another stressful situation. How do we know the physiological reactions of those in the theater? Because [...]
Key Criteria for Choosing a Research Partner
Content creation isn’t easy. It’s time intensive, thoughtful, and when done well, highly collaborative. As Andy Crestodina of Orbit Media knows, producing quality content is all about the insights gained from original research and expert [...]
The Art of Survey Creation for Original Research
Let’s face it. Being an original isn’t easy. This is especially true in the world of marketing. If you do a Google search on any industry topic, most of the results will be rehashes of [...]
6 Considerations Before Conducting Your Own Research
Living in the internet age offers instant access to copious amounts of information. While this reality is largely good news for readers, it can also be frustrating. If a person can’t find what they’re looking [...]
Building Authoritative Content Through Original Research
While it’s easy to blame “content shock” for lack of brand engagement or decreased SEO ranking, others argue that most brands are still producing low-quality content in hopes of skating by with old content marketing [...]
Create Successful B2B Content Experiences Like These 5 Brands
A content experience is much more than generating content. It is the whole of the environment that houses content. From creation, structuring, and engagement of businesses and clients, a content experience has many potential avenues [...]
10 Visual Content Types for Any Brand
The technological boom in the recent past has completely changed the way people consume information. The instantaneous nature of the internet is so impactful that studies suggest it has changed human psychology by shortening our [...]
Create Content That Outranks the Competition with Content Intelligence
Brands, influencers, businesses, you name it—everyone that is contributing information online is in an arms race for who can create the best, most relevant and most engaging content. Given that information on the web is virtually [...]
6 Content Intelligence Tools to Step Up Your Content Game
Don’t fool yourselves, marketers. We might not be out there going hard in the paint (Go Warriors), but content marketing is a competitive activity. To get your brand to stand out, you need to harness all [...]
How to Trendjack Effectively for Your Brand
Go look at what’s trending on Twitter right now. #WineWednesday? #HandmaidsTale? Whatever the Twitterverse is talking about, you can bet that there are brands jumping in on the conversation. And this isn’t limited to social [...]
4 Things to Ask Before Your Brand Uses Trendjacking
Trendjacking, promoting your brand through a current event or trend, may sound like a cheap publicity trick—and it can be if executed poorly. But, it can also be a beneficial and genuine way to engage [...]
Key Criteria for Choosing a Research Partner
Content creation isn’t easy. It’s time intensive, thoughtful, and when done well, highly collaborative. As Andy Crestodina of Orbit Media knows, producing quality content is all about the insights gained from original research and expert [...]
Mad Cows, Killer Robots & Your Video Marketing Strategy
Bring some B-movie swagger to your content marketing! GoToWebinar's Daniel Waas talks about the key ingredient that makes any video marketing strategy infinitely more effective. (No animals or AI constructs will be hurt in this [...]
Video: The Secret Ingredient Missing From Your Marketing Program
If you’re not using video content in your marketing strategy, then you're throwing away a significant SEO, engagement and lead generation opportunity! By now, video should support all of your digital marketing programs. But many [...]
Stop the Random Acts of Content! Get an Edge Up With Competitive Intelligence
If you’re only looking at your brand’s analytics, all your content is going to waste! If you’re not taking a peek at your competitor’s analytics, you’re neglecting the single best source of information to get [...]
Looking for Leads? Don’t Be a Content Marketer, Be a Brand Publisher
Does your brand need to generate leads and show actual ROI? Ordinary content marketing won’t get you anywhere! You must transform your organization into a publishing company that orients every last detail around generating demand. [...]
What Subscription Newsletters Can Teach Us About Content Shock
In 2014, Mark Schaefer—a content marketing veteran and author of the {grow} blog—coined the phrase “content shock.” It’s the idea that we will soon be (if we’re not already) creating more content than people can [...]
Marketing vs. Sales = a Guaranteed Loss: 7 Indispensable Insights to Content Victory
It’s time to ease the war between sales and marketing and harmonize their differences before it crumbles your brand’s path to success… if it hasn’t already. PowerPost joins forces with Megan Robinson, VP of Marketing [...]
