6 Considerations Before Conducting Your Own Research
Living in the internet age offers instant access to copious amounts of information. While this reality is largely good news for readers, it can also be frustrating. If a person can’t find what they’re looking for on your site, they’ll leave quickly and move on to the next search result. That’s [...]
Building Authoritative Content Through Original Research
While it’s easy to blame “content shock” for lack of brand engagement or decreased SEO ranking, others argue that most brands are still producing low-quality content in hopes of skating by with old content marketing rules. The reality is, businesses need to invest time into developing quality, informational material geared toward [...]
Create Successful B2B Content Experiences Like These 5 Brands
A content experience is much more than generating content. It is the whole of the environment that houses content. From creation, structuring, and engagement of businesses and clients, a content experience has many potential avenues for success. Many factors help generate a thriving content experience. How does the content look? Is [...]
How to Get Better Results in the Buyer’s Journey
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be publishing content in hopes of [...]
How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, he quickly realized he was [...]
Seven Ways to Manage Content Through Facebook Publishing Tools
With fake news and data scandals galore this year, Facebook has certainly become no stranger to scrutiny. Understandably, this has led many businesses to question their own efforts on the channel, especially with recent changes [...]
Facebook Publishing Tool: Instant Articles
Picture this: You’re a publisher. Depending on how you define publication in today’s digital world, it’s safe to say that just about any content creator on the internet could align themselves with this label. In [...]
The Pros and Cons of Gating Content
It’s often assumed that the foundation of any good content marketing plan lies in the content itself. The quality, the alignment with audience interest, the development of brand narrative; all of these components certainly play [...]
Three Barriers in Healthcare Marketing and How to Overcome Them
The healthcare industry makes up a significant portion of the American economy—nearly a fifth overall. However, it’s inherently different than many of the other industries that comprise our economy, resulting in unique challenges. Healthcare issues [...]
Six Strong Examples of Healthcare Marketing
At the risk of sounding cliché, seeing is believing. We can talk tactics and get down to details through “how to guides” all day. But sometimes, the best way to learn in content marketing is [...]
Top Healthcare Marketing Trends
Marketing trends take off across different industries at different times. What might have been something quickly adopted by those in B2C businesses, like a clothing retailer or fast casual dining spot, might prove slower to [...]
Four Factors That Make a Consumer the Right B2B Buyer
Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame it on the mystique often [...]
What Are the Differences Between B2B and B2C Buying Behaviors?
When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s journey map covering the basics: [...]
How to Get Better Results in the Buyer’s Journey
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be publishing content in hopes of [...]
How to Get Better Results in the Buyer’s Journey
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be publishing content in hopes of [...]
How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, he quickly realized he was [...]
Seven Ways to Manage Content Through Facebook Publishing Tools
With fake news and data scandals galore this year, Facebook has certainly become no stranger to scrutiny. Understandably, this has led many businesses to question their own efforts on the channel, especially with recent changes [...]
Facebook Publishing Tool: Instant Articles
Picture this: You’re a publisher. Depending on how you define publication in today’s digital world, it’s safe to say that just about any content creator on the internet could align themselves with this label. In [...]
The Pros and Cons of Gating Content
It’s often assumed that the foundation of any good content marketing plan lies in the content itself. The quality, the alignment with audience interest, the development of brand narrative; all of these components certainly play [...]
Four Reasons Why Content Shock is Good for Marketers
In days gone by, the Golden Era of content marketing gave brands the ability to write with average quality and rank easily. Like stock investors getting in on the ground level right before that price [...]
