Insights 2018-07-24T17:12:53+00:00

Case Study: Market Positioning and Search Engine Optimization for a Leading Orthopaedic Center

PowerPost partnered with a leading Chicagoland orthopaedic center to increase their organic search rankings and website traffic. PowerPost was excited to deliver a 150% increase in organic traffic, an increase in local searches of 600 per week and gain 230 average monthly blog sessions. Find out how we did it! Click to [...]

By | October 31st, 2018|Categories: Healthcare|0 Comments

Three Barriers in Healthcare Marketing and How to Overcome Them

The healthcare industry makes up a significant portion of the American economy—nearly a fifth overall. However, it’s inherently different than many of the other industries that comprise our economy, resulting in unique challenges. Healthcare issues can be complicated from regulatory and educational standpoints. For many people, they’re also deeply personal or [...]

By | October 24th, 2018|Categories: Uncategorized|0 Comments

Six Strong Examples of Healthcare Marketing

At the risk of sounding cliché, seeing is believing. We can talk tactics and get down to details through “how to guides” all day. But sometimes, the best way to learn in content marketing is from example—more than one if you’re lucky. Looks like you’re in luck. It’s time to look [...]

By | October 24th, 2018|Categories: Healthcare|0 Comments

Five Tools to Measure SOV

In the digital world, we’re driven by data—sometimes more data than we know what to do with. This abundance of insight at our fingertips comes with a wide array of tools to consult in tracking, [...]

By | September 26th, 2018|Categories: Uncategorized|0 Comments

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Why Emotions Are Crucial In Brand Publishing

By | September 19th, 2018|Categories: Articles|

Unless you’re avoiding all of social media, you’ve seen or heard about Nike’s controversial Kaepernick ad. You know, the one that has some people going so far as to destroy their Nike apparel. https://www.instagram.com/p/BnWiivZBPtJ/ [...]