Insights 2018-07-24T17:12:53+00:00

6 Methods for Getting the Best Brand Content From Customer Interviews

If marketers cling too tightly to old methods of creating buyer personas, they are wasting time and resources with ill-informed representations. A brand should channel its energy into collecting as much information as possible about its target audience to create hyper-specific content with a greater impact. As technology evolves, brands have the [...]

By | July 8th, 2019|Categories: Articles|0 Comments

The Secret Behind Creating Valuable Customer Content

Between demands from clients or managers and a busy editorial schedule, sometimes content marketers forget to take a step back and consider why we’re creating content in the first place. Primarily, you’re creating content for your audience—your potential customers, your buyer personas—and ultimately, you should answer the exact questions they’re asking. This [...]

By | July 2nd, 2019|Categories: Articles|0 Comments

What is Content Commerce?

Today’s business models are no strangers to fluidity. Brick and mortars have gone e-commerce, e-commerce has gone brick and mortar, consumer brands have become publishers and publishers have become consumer brands. Who needs labels? What [...]

By | October 31st, 2018|Categories: Uncategorized|5 Comments

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What is Content Commerce?

By | October 31st, 2018|Categories: Uncategorized|

Today’s business models are no strangers to fluidity. Brick and mortars have gone e-commerce, e-commerce has gone brick and mortar, consumer brands have become publishers and publishers have become consumer brands. Who needs labels? What [...]