How To Set Your Brand Up For Success: Expert Tips From Mark Schaefer
Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant and leader of the blog {grow}—one of the top marketing blogs in the world. Between numerous accomplishments such as being an internationally acclaimed marketing expert and influencer to teaching at Rutgers University and writing five best-selling books (to name a few), Schaefer [...]
Your Ultimate Content Publishing Checklist
How many times have you walked into the grocery store, on a mission to purchase a handful of specific items, only to get home and realize you left with none of them in hand? We forget things. It’s all too easy to do, even with the most mundane everyday tasks. This [...]
What is Content Commerce?
Today’s business models are no strangers to fluidity. Brick and mortars have gone e-commerce, e-commerce has gone brick and mortar, consumer brands have become publishers and publishers have become consumer brands. Who needs labels? What remains constant amidst the shapeshifting is content. Because it’s content that has become most impactful upon [...]
Seven Ways to Manage Content Through Facebook Publishing Tools
With fake news and data scandals galore this year, Facebook has certainly become no stranger to scrutiny. Understandably, this has led many businesses to question their own efforts on the channel, especially with recent changes [...]
Facebook Publishing Tool: Instant Articles
Picture this: You’re a publisher. Depending on how you define publication in today’s digital world, it’s safe to say that just about any content creator on the internet could align themselves with this label. In [...]
The Pros and Cons of Gating Content
It’s often assumed that the foundation of any good content marketing plan lies in the content itself. The quality, the alignment with audience interest, the development of brand narrative; all of these components certainly play [...]
Four Reasons Why Content Shock is Good for Marketers
In days gone by, the Golden Era of content marketing gave brands the ability to write with average quality and rank easily. Like stock investors getting in on the ground level right before that price [...]
Discussing the Value of Brand Journalism and Quality Publishing with iQ by Intel
How do you talk about technology in a way that connects and inspires? For Deb Miller Landau, the managing editor of Intel’s iQ, the answer is simple. Focus on the people—the people building it, the [...]
Top Healthcare Marketing Trends
Marketing trends take off across different industries at different times. What might have been something quickly adopted by those in B2C businesses, like a clothing retailer or fast casual dining spot, might prove slower to [...]
Four Factors That Make a Consumer the Right B2B Buyer
Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame it on the mystique often [...]
What Are the Differences Between B2B and B2C Buying Behaviors?
When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s journey map covering the basics: [...]
How to Get Better Results in the Buyer’s Journey
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be publishing content in hopes of [...]
Meet Sam — Product Manager and OG Myspace Advocate
Name: Sam Heaton Hometown: Oklahoma City, OK College: Lindenwood University What’s your official position at PowerPost, and how long have you been working here? I am a Product Manager with an emphasis on intelligence. I [...]
How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, he quickly realized he was [...]
Four Reasons Why Content Shock is Good for Marketers
In days gone by, the Golden Era of content marketing gave brands the ability to write with average quality and rank easily. Like stock investors getting in on the ground level right before that price [...]
Discussing the Value of Brand Journalism and Quality Publishing with iQ by Intel
How do you talk about technology in a way that connects and inspires? For Deb Miller Landau, the managing editor of Intel’s iQ, the answer is simple. Focus on the people—the people building it, the [...]
Damn It Feels Good To Use Data: Stop Merely Glancing At Your Analytics & Dig In Deep!
When it comes to data-driven marketing, one thing is for sure—the numbers don’t lie. While many brands think they’re making data-driven content decisions, they often glance over their reporting so they can check a box, [...]
The Key Factor Your SOV Analysis is Missing
Content without context isn’t useful to your audience. If there’s no form of introduction or campaign development around why a visitor should be interested in what your brand has to say, where does the motivation [...]
Five Tools to Measure SOV
In the digital world, we’re driven by data—sometimes more data than we know what to do with. This abundance of insight at our fingertips comes with a wide array of tools to consult in tracking, [...]
Where Is Your Share of Voice Analysis Falling Short?
A world full of flip phones, dial-up internet connections and AOL email addresses isn’t that far in the past. For some people, it’s still the present. But the last decade has seen unprecedented technological advancements. [...]
