How to Measure Your Content Marketing ROI
Lead Generation What's the hallmark of great content marketing? It attracts an audience. These audience members, in turn, generate leads. What are two powerful ways to attract leads and convert customers? Landing pages and calls to action (CTAs). Landing pages are standalone web pages. Unlike other pages, which tend to focus [...]
How to Capture Qualified Leads With Content Marketing
According to Forbes, 93 percent of B2B companies believe content marketing is a better lead generation tool than more traditional strategies. Creating content is a great way to find more qualified leads for your business. Let's look at some tips for leveraging your content to get as many leads as possible. What is [...]
3 Ways Original Research Supports Other Business Needs
As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that continues to outperform the rest. Original research. Surprisingly, however, most companies never do it. In fact, fewer than half (47 percent) [...]
Create Content That Outranks the Competition with Content Intelligence
Brands, influencers, businesses, you name it—everyone that is contributing information online is in an arms race for who can create the best, most relevant and most engaging content. Given that information on the web is virtually [...]
6 Content Intelligence Tools to Step Up Your Content Game
Don’t fool yourselves, marketers. We might not be out there going hard in the paint (Go Warriors), but content marketing is a competitive activity. To get your brand to stand out, you need to harness all [...]
How to Trendjack Effectively for Your Brand
Go look at what’s trending on Twitter right now. #WineWednesday? #HandmaidsTale? Whatever the Twitterverse is talking about, you can bet that there are brands jumping in on the conversation. And this isn’t limited to social [...]
4 Things to Ask Before Your Brand Uses Trendjacking
Trendjacking, promoting your brand through a current event or trend, may sound like a cheap publicity trick—and it can be if executed poorly. But, it can also be a beneficial and genuine way to engage [...]
Key Criteria for Choosing a Research Partner
Content creation isn’t easy. It’s time intensive, thoughtful, and when done well, highly collaborative. As Andy Crestodina of Orbit Media knows, producing quality content is all about the insights gained from original research and expert [...]
18 Review Sites Your Company Should Be Monitoring
It’s no secret that customer reviews are invaluable to a business. Consumers have grown more distrustful of businesses and are relying heavily on recommendations from family, friends and internet communities. This makes customer reviews one [...]
How to Use Customer Review Sites for Better Content
There’s an old internet adage that says, “Never read the comments.” This might be good advice for inflammatory political op-eds or your Youtube channel devoted to celebrity impressions. But in truth, businesses and brands can’t [...]
6 Methods for Getting the Best Brand Content From Customer Interviews
If marketers cling too tightly to old methods of creating buyer personas, they are wasting time and resources with ill-informed representations. A brand should channel its energy into collecting as much information as possible about its [...]
The Secret Behind Creating Valuable Customer Content
Between demands from clients or managers and a busy editorial schedule, sometimes content marketers forget to take a step back and consider why we’re creating content in the first place. Primarily, you’re creating content for [...]
Don’t Reinvent! Repurpose Content for Maximum Results
In the age of quick consumption on social media, your beloved Instagram posts only have a lifespan of up to 48 hours and tweets a mere 15 to 20 minutes. While great blogs can continue [...]
10 Visual Content Types for Any Brand
The technological boom in the recent past has completely changed the way people consume information. The instantaneous nature of the internet is so impactful that studies suggest it has changed human psychology by shortening our [...]
The Art of Survey Creation for Original Research
Let’s face it. Being an original isn’t easy. This is especially true in the world of marketing. If you do a Google search on any industry topic, most of the results will be rehashes of [...]
6 Considerations Before Conducting Your Own Research
Living in the internet age offers instant access to copious amounts of information. While this reality is largely good news for readers, it can also be frustrating. If a person can’t find what they’re looking [...]
Building Authoritative Content Through Original Research
While it’s easy to blame “content shock” for lack of brand engagement or decreased SEO ranking, others argue that most brands are still producing low-quality content in hopes of skating by with old content marketing [...]
Create Successful B2B Content Experiences Like These 5 Brands
A content experience is much more than generating content. It is the whole of the environment that houses content. From creation, structuring, and engagement of businesses and clients, a content experience has many potential avenues [...]
How To Develop a B2B Content Marketing Plan That Converts
It’s not enough just to create content. It’s not even enough to create excellent content. As a B2B marketer, you need authoritative content that converts. Follow our advice to develop a blueprint for success! Content [...]
Mad Cows, Killer Robots & Your Video Marketing Strategy
Bring some B-movie swagger to your content marketing! GoToWebinar's Daniel Waas talks about the key ingredient that makes any video marketing strategy infinitely more effective. (No animals or AI constructs will be hurt in this [...]
