Insights 2018-07-24T17:12:53+00:00

How to Measure Your Content Marketing ROI

Lead Generation What's the hallmark of great content marketing? It attracts an audience. These audience members, in turn, generate leads. What are two powerful ways to attract leads and convert customers? Landing pages and calls to action (CTAs). Landing pages are standalone web pages. Unlike other pages, which tend to focus [...]

By | March 2nd, 2020|Categories: Articles|Tags: |0 Comments

How to Capture Qualified Leads With Content Marketing

According to Forbes, 93 percent of B2B companies believe content marketing is a better lead generation tool than more traditional strategies. Creating content is a great way to find more qualified leads for your business. Let's look at some tips for leveraging your content to get as many leads as possible. What is [...]

By | February 13th, 2020|Categories: Articles|Tags: , |0 Comments

3 Ways Original Research Supports Other Business Needs

As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that continues to outperform the rest. Original research. Surprisingly, however, most companies never do it. In fact, fewer than half (47 percent) [...]

By | July 30th, 2019|Categories: Articles|Tags: , |0 Comments

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