Insights 2018-07-24T17:12:53+00:00

An Interview With Dan Curran, President & Founder Of PowerPost

Tech Company News: Below is our recent interview with Dan Curran, President & Founder of PowerPost: Q: For those who haven’t heard of it, what is the best way to describe PowerPost? A: PowerPost is the only content publishing platform that guarantees to drive revenue. We have both a self-service and a unique done-for-you [...]

By | March 5th, 2020|Categories: Articles|Tags: , |0 Comments

How to Measure Your Content Marketing ROI

Lead Generation What's the hallmark of great content marketing? It attracts an audience. These audience members, in turn, generate leads. What are two powerful ways to attract leads and convert customers? Landing pages and calls to action (CTAs). Landing pages are standalone web pages. Unlike other pages, which tend to focus [...]

By | March 2nd, 2020|Categories: Articles|Tags: |0 Comments

How to Capture Qualified Leads With Content Marketing

According to Forbes, 93 percent of B2B companies believe content marketing is a better lead generation tool than more traditional strategies. Creating content is a great way to find more qualified leads for your business. Let's look at some tips for leveraging your content to get as many leads as possible. What is [...]

By | February 13th, 2020|Categories: Articles|Tags: , |0 Comments

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Key Criteria for Choosing a Research Partner

By | May 15th, 2019|Categories: Articles|

Content creation isn’t easy. It’s time intensive, thoughtful, and when done well, highly collaborative. As Andy Crestodina of Orbit Media knows, producing quality content is all about the insights gained from original research and expert [...]