College: Loyola University Chicago
What’s your official position at PowerPost, and how long have you been working here?
I’m a video content creator and I’ve been working at PowerPost for about a year and a half.
What department are you in?
I’m in the Content Department.
What is something you’ve learned or gotten better at since working at PowerPost?
Hmmm. I’ve gotten better at managing numerous projects at once. Even though the majority of projects I work on are video, I also occasionally write blogs and social media content at the same time.
What does a typical week look like for you?
During a typical week you’ll find me at my laptop editing multiple different video projects, usually from scratch, but also making changes to previously created videos. Then, on certain days, I venture out of the office to film on location for several of our clients.
What is the most rewarding part of your job?
The most rewarding part of my job is seeing the completed video. Creating videos is quite a process and involves many hours of work spent planning, filming and editing. So, seeing that final result is really exciting.
What’s your favorite part of the company culture and office space?
My favorite part of working at PowerPost is that every day is completely different. Some days I’ll be transforming a previously-made video into something new, while other days I’ll find myself filming Michelin Award-Winning Chefs in the back of a restaurant kitchen. I never know what to expect and it makes my job fresh and exciting.
Where do you think the future of video in brand publishing is headed in the next year?
Video is quickly becoming a major player in brand publishing. More often than not, we are seeing classic content (such as infographics, blogs, and photos) being transformed into video formats (such as animations, explainer videos and even 360-degree tours). Ultimately, people are more intrigued by content with motion. So, if you aren’t utilizing video yet, the time to jump on board was yesterday.
Can you give an example of something you see brands do in their content that makes you cringe, and why?
Something I see brands doing that makes me cringe is posting long-form videos that focus only on the information, rather than how the information is presented. These videos tend to be dry and boring. The style of your video is just as important, if not more important, than what it is you are trying to say. Videos for social need to be informative yet concise and always engaging, otherwise potential viewers will just scroll on by.
When receiving a project task for a videography assignment, what does the first step look like for you?
Usually, when I receive a video assignment, I’m given a massive pile of footage I’ve never seen before. This practice is very common in the video industry. So my first step is sitting down and sorting through all the footage to determine which direction to take the video project. It may seem tedious, but it can save precious time later down the line.
What are your favorite types of videos to create?
My favorite videos to create are ones that feature great music. Often times I will find the music first and use it to guide me through the editing process.
If you could give one video tip, what would it be?
The biggest tip I would give for creating videos is to keep them as short as possible and to focus on those first couple of seconds. If you can say something in 10 seconds rather than 30, do it. Giving the viewer an exciting snippet that will encourage them to take further action is key.
If you could be any band member of NSYNC, which one would you be?
I honestly have no idea what that is… I’m more of a classic rock/jazz guy.
Interviewer: … we need to talk about this. We’ll table that conversation.
On Friday night we can find you: _____________.
On Friday night, you’ll most likely find me binge-watching Frasier reruns.
Something people would be shocked to learn about you? Or Something most people don’t know about you?
Something people would be surprised to know is that I’m actually a citizen of three countries: the U.S., Switzerland and Luxembourg.
If you could meet any talk show host, who would it be?
Hands down, Craig Ferguson… although he isn’t a talk show host anymore (he used to host The Late Late Show with his robot sidekick Geoff).
What current (or dead) social media platform describes you/your personality best?
I’d have to say Vine… although I was pretty late to the party. Right when I started getting into it was when they pulled the plug. RIP.
Finish this sentence: My ultimate “get-stuff-done” playlist is called _____________.
Um… it’s called “All About Those Horns.” There’s nothing better than a killer jazz horn section. I also have a bias since I play the trumpet.
Jam out to Harrison’s playlist: All About Those Horns.