Hometown: San Antonio, TX
College: DePaul University
What’s your official position at PowerPost, and how long have you been working here?
I’m a graphic designer and I’ve been at PowerPost for a year.
How does graphic design tie in to the overall success of the company?
I feel like the graphics side of the content team is a silent gear within a bigger machine; making sure all the ideas for our client’s content come to fruition in a visual way.
What first attracted you to PowerPost?
I was first attracted to PowerPost because of the opportunity to learn from a great team who works with a variety of clients.
What is something you’ve learned or gotten better at since working at PowerPost?
I’ve definitely learned and gotten better at video editing and animation.
What is the most rewarding part of your job?
The most rewarding part is that I’m constantly elevating content, like ads and white papers, into visually interesting and even entertaining pieces of useful information.
What’s your favorite part of the company culture and office space?
In Chicago, we have an office within a coworking space. So I enjoy having several comfortable locations to work between our two floors. I also love the people I work with, and that we’re able to have fun while getting our work done at the same time.
Where do you think the future of design is headed in the next year?
I think sometimes visual design, even at a corporate level, tends to follow youthful culture and music trends. So I’d say the future of design is going to continue to evolve in vibrant, moody and high contrast designs.
When receiving a project task for a design piece, what does the first step look like for you?
The first step for me is generally collecting all the necessary info and pieces. From the actual request from the client to their own branding and including likes and dislikes to make sure I have the most direct design direction as possible.
What’s your favorite design visual to create (Cinemagraph, etc)?
I really like creating small animations for Instagram because it stretches my creative thinking and allows me to think outside of the box.
How does a visual element transform a piece of content?
I think adding visuals to a concept makes the idea more relatable and easier for the audience to understand. People say a picture is worth a thousand words and a million ‘likes,’ because images can be so much more emotive and effective than text.
Can you give an example of something you see brands do in their design/branding that makes you cringe, and why?
I just hate when the text on a design is unreadable. One design assignment in my first year of college was to assess the ads in The Loop “L” trains between classes. Ever since, I’ve always been surprised by the amount of unreadable text on designs.
What’s your current binge-worthy obsession (on Netflix/TV/etc)?
I just finished “Ozarks” and it was super good! I highly recommend it.
Who would you cast to play yourself in a show/movie about your life?
Idris Elba is a little older than me…but, I’m going to say Idris Elba either way.
What celebrity crush would you swipe right to?
I’d swipe right for Rihanna. Every day.
Would you rather have to see a 20 sec YouTube ad before everything you watch or be limited to 50 characters on Twitter?
I’d definitely choose being limited to 50 characters on Twitter because I hate the ads that come on before YouTube videos.
Finish this sentence: My ultimate “get-stuff-done” playlist is called _____________
My ultimate “get-stuff-done” playlist is called “Houston Hip-Hop,” from 1995 through the 2002-ish era.
Listen to Drew’s playlist: Houston Hip-Hop. *Disclaimer: The playlist has been known to give some ‘90s fomo.