When reporting on content-based marketing metrics, it’s difficult not to give into the “wow” factor. You want people company-wide to get excited, to understand that there really is value in [...]

From content ideation to creation, promotion to distribution, you know data is important. And if you don’t, it’s time to get on the bandwagon. In the information age, readily available [...]

Ostensibly, content marketing—and marketing and advertising in general—is a creative pursuit. Content marketing teams are, in part, made up of creative professionals such as writers, designers and photographers. Their goal? [...]

As a new football season kicks off, you’ll likely see—at some point—a quarterback approach the offensive line, look at the defense and call an audible. By analyzing the defensive personnel, [...]

Bring up content marketing to any stakeholder in the company and you’re likely to be confronted with the same question. How are you going to measure success? No matter how [...]

Right brain vs. left brain, it’s easy to separate the two, literally and figuratively. The issue in doing so, though, lies in the competition. In viewing the two as rivals [...]

If you’ve been living in a marketing trends-resistant bubble the past couple of years, then you haven’t heard that one-third of online activity is spent watching video. Or that marketers [...]

As a B2B brand engaged in digital marketing, the opportunity to connect with relevant audiences and drive business is there. That goes without saying. What bears repeating is the need [...]

Maya Angelou once said, “Success is liking yourself, liking what you do and liking how you do it.” While that’s certainly a lovely thought—happy thoughts don’t pay the bills and [...]