PowerPost Logo PowerPost Retina Logo
  • Process
  • Resources
    • Webinar Archive
    • Interview Series
    • eBooks
    • Press
  • Blog
  • Masterclass
  • About
  • Contact Us
  • Login
  • Hiring
  • Four Factors That Make a Consumer The Right B2B Buyer image

Four Factors That Make a Consumer the Right B2B Buyer

By PowerPost| 2018-10-17T20:55:54+00:00 October 17th, 2018|Articles|

Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame [...]

Read More
 0
  • What Are the Differences Between B2B and B2C Buying Behaviors? image

What Are the Differences Between B2B and B2C Buying Behaviors?

By PowerPost| 2018-10-17T20:57:41+00:00 October 17th, 2018|Articles|

When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s [...]

Read More
 1
  • How to Get Better Results in the Buyer’s Journey image

How to Get Better Results in the Buyer’s Journey

By Alli Cundiff| 2018-10-18T03:53:33+00:00 October 17th, 2018|Articles|

You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be [...]

Read More
 2
  • Brand Publishing Interview Andy Crestodina Image

How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina

By Natalie Boyd| 2018-11-20T20:30:57+00:00 October 10th, 2018|Articles, Brand Publishing Interviews|

In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, [...]

Read More
 2
  • Brand Publishing Interview iQ by Intel Image

Discussing the Value of Brand Journalism and Quality Publishing with iQ by Intel

By Burk Krohe| 2018-11-08T20:24:55+00:00 October 3rd, 2018|Articles, Brand Publishing Interviews|

How do you talk about technology in a way that connects and inspires? For Deb Miller Landau, the managing editor of Intel’s iQ, the answer is simple. Focus on the [...]

Read More
 0
  • PowerPost Employee Spotlight - Meet Drew Image

Meet Drew — Graphic Designer and Creative Genius

By PowerPost| 2019-04-30T17:11:20+00:00 September 26th, 2018|Articles, Employee Spotlight|

Name: Drew Hometown: San Antonio, TX College: DePaul University What’s your official position at PowerPost, and how long have you been working here? I'm a graphic designer and I’ve been [...]

Read More
 0
  • Journalistic Guidelines to Apply to Your Brand Publishing Efforts Image

Seven Journalistic Guidelines to Apply to Your Brand-Publishing Efforts

By PowerPost| 2018-09-19T21:21:45+00:00 September 19th, 2018|Articles|

You’ve raised the capital, gathered the team, launched the company and established your brand. But in terms of content—you’ve built a digital presence—there are still some kinks to work out. [...]

Read More
 0
  • Key Differences Between Brand Publishing and Content Marketing Image

The Key Differences Between Brand Publishing and Content Marketing

By Burk Krohe| 2018-09-19T21:52:55+00:00 September 19th, 2018|Articles|

If you’re in the marketing industry, you’re no doubt familiar with content marketing. You might also be familiar with the term “brand publishing.” Even if you’re not that familiar with [...]

Read More
 0
  • Why Emotions Are Crucial In Brand Publishing Image 1

Why Emotions Are Crucial In Brand Publishing

By Alli Cundiff| 2018-09-19T21:52:23+00:00 September 19th, 2018|Articles|

Unless you’re avoiding all of social media, you’ve seen or heard about Nike’s controversial Kaepernick ad. You know, the one that has some people going so far as to destroy [...]

Read More
 0
  • Ways Artificial Intelligence is Evolving in the Content Marketing Landscape Image 1

Four Ways Artificial Intelligence Is Evolving the Content Marketing Landscape

By PowerPost| 2018-09-12T22:09:57+00:00 September 12th, 2018|Articles|

Whether you’re an active content marketer or a team seeking to embrace content marketing in the near future, consider all that goes into making a strategic program successful. There’s the [...]

Read More
 0
Previous 1 2 3 4 5 Next

Get weekly articles and news delivered to your email inbox and get PowerPost’s exclusive e-book The Five Pillars of Power Publishing!

VIRTUAL CONTENT NEWSROOM

Process

Log-in

COMPANY

About

Hiring

Contact Us

RESOURCES

Blog

Webinar Archive

EBooks

© 2018 PowerPost
Terms | Privacy support@powerpost.digital