Four Factors That Make a Consumer the Right B2B Buyer
Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame [...]
Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame [...]
When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s [...]
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be [...]
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, [...]
How do you talk about technology in a way that connects and inspires? For Deb Miller Landau, the managing editor of Intel’s iQ, the answer is simple. Focus on the [...]
Name: Drew Hometown: San Antonio, TX College: DePaul University What’s your official position at PowerPost, and how long have you been working here? I'm a graphic designer and I’ve been [...]
You’ve raised the capital, gathered the team, launched the company and established your brand. But in terms of content—you’ve built a digital presence—there are still some kinks to work out. [...]
If you’re in the marketing industry, you’re no doubt familiar with content marketing. You might also be familiar with the term “brand publishing.” Even if you’re not that familiar with [...]
Unless you’re avoiding all of social media, you’ve seen or heard about Nike’s controversial Kaepernick ad. You know, the one that has some people going so far as to destroy [...]
Whether you’re an active content marketer or a team seeking to embrace content marketing in the near future, consider all that goes into making a strategic program successful. There’s the [...]