Four Factors That Make a Consumer the Right B2B Buyer
Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame [...]
What Are the Differences Between B2B and B2C Buying Behaviors?
When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s [...]
How to Get Better Results in the Buyer’s Journey
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be [...]
How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, [...]
Discussing the Value of Brand Journalism and Quality Publishing with iQ by Intel
How do you talk about technology in a way that connects and inspires? For Deb Miller Landau, the managing editor of Intel’s iQ, the answer is simple. Focus on the [...]
Meet Drew — Graphic Designer and Creative Genius
Name: Drew Hometown: San Antonio, TX College: DePaul University What’s your official position at PowerPost, and how long have you been working here? I'm a graphic designer and I’ve been [...]
Seven Journalistic Guidelines to Apply to Your Brand-Publishing Efforts
You’ve raised the capital, gathered the team, launched the company and established your brand. But in terms of content—you’ve built a digital presence—there are still some kinks to work out. [...]
The Key Differences Between Brand Publishing and Content Marketing
If you’re in the marketing industry, you’re no doubt familiar with content marketing. You might also be familiar with the term “brand publishing.” Even if you’re not that familiar with [...]
Why Emotions Are Crucial In Brand Publishing
Unless you’re avoiding all of social media, you’ve seen or heard about Nike’s controversial Kaepernick ad. You know, the one that has some people going so far as to destroy [...]
Four Ways Artificial Intelligence Is Evolving the Content Marketing Landscape
Whether you’re an active content marketer or a team seeking to embrace content marketing in the near future, consider all that goes into making a strategic program successful. There’s the [...]
