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  • Create Successful B2B Content Experiences Like These 5 Brands

Create Successful B2B Content Experiences Like These 5 Brands

By PowerPost| 2019-05-01T14:44:05+00:00 May 1st, 2019|Articles|

A content experience is much more than generating content. It is the whole of the environment that houses content. From creation, structuring, and engagement of businesses and clients, a content [...]

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How To Develop a B2B Content Marketing Plan That Converts

By PowerPost| 2020-03-02T18:11:05+00:00 April 29th, 2019|Articles, Featured|

It’s not enough just to create content. It’s not even enough to create excellent content. As a B2B marketer, you need authoritative content that converts. Follow our advice to develop [...]

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  • Brand Publishing Interview Mark Schaefer

How To Set Your Brand Up For Success: Expert Tips From Mark Schaefer

By Natalie Boyd| 2020-05-07T20:02:48+00:00 November 27th, 2018|Articles, Brand Publishing Interviews|

Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant and leader of the blog {grow}—one of the top marketing blogs in the world. Between numerous accomplishments such as being an [...]

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  • A paper notepad with a written checklist next to a smartphone and pen on wooden desk.

Your Ultimate Content Publishing Checklist

By PowerPost| 2019-07-24T03:34:11+00:00 October 31st, 2018|Articles|

How many times have you walked into the grocery store, on a mission to purchase a handful of specific items, only to get home and realize you left with none [...]

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  • Four Factors That Make a Consumer The Right B2B Buyer image

Four Factors That Make a Consumer the Right B2B Buyer

By PowerPost| 2018-10-17T20:55:54+00:00 October 17th, 2018|Articles|

Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame [...]

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  • What Are the Differences Between B2B and B2C Buying Behaviors? image

What Are the Differences Between B2B and B2C Buying Behaviors?

By PowerPost| 2018-10-17T20:57:41+00:00 October 17th, 2018|Articles|

When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s [...]

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  • How to Get Better Results in the Buyer’s Journey image

How to Get Better Results in the Buyer’s Journey

By Alli Cundiff| 2018-10-18T03:53:33+00:00 October 17th, 2018|Articles|

You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be [...]

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  • Brand Publishing Interview Andy Crestodina Image

How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina

By Natalie Boyd| 2020-05-07T20:03:22+00:00 October 10th, 2018|Articles, Brand Publishing Interviews|

In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, [...]

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  • Brand Publishing Interview iQ by Intel Image

Discussing the Value of Brand Journalism and Quality Publishing with iQ by Intel

By Burk Krohe| 2018-11-08T20:24:55+00:00 October 3rd, 2018|Articles, Brand Publishing Interviews|

How do you talk about technology in a way that connects and inspires? For Deb Miller Landau, the managing editor of Intel’s iQ, the answer is simple. Focus on the [...]

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  • PowerPost Employee Spotlight - Meet Drew Image

Meet Drew — Graphic Designer and Creative Genius

By PowerPost| 2019-04-30T17:11:20+00:00 September 26th, 2018|Articles, Employee Spotlight|

Name: Drew Hometown: San Antonio, TX College: DePaul University What’s your official position at PowerPost, and how long have you been working here? I'm a graphic designer and I’ve been [...]

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