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  • 6 Methods for Getting the Best Brand Content From Customer Interviews

6 Methods for Getting the Best Brand Content From Customer Interviews

By PowerPost| 2019-07-08T17:37:52+00:00 July 8th, 2019|Articles|

If marketers cling too tightly to old methods of creating buyer personas, they are wasting time and resources with ill-informed representations. A brand should channel its energy into collecting as much [...]

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  • The Secret Behind Creating Valuable Customer Content

The Secret Behind Creating Valuable Customer Content

By Burk Krohe| 2019-07-02T21:01:31+00:00 July 2nd, 2019|Articles|

Between demands from clients or managers and a busy editorial schedule, sometimes content marketers forget to take a step back and consider why we’re creating content in the first place. [...]

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  • Repurpose Content for Maximum Marketing Results

Don’t Reinvent! Repurpose Content for Maximum Results

By Alli Cundiff| 2019-08-05T17:09:54+00:00 June 25th, 2019|Articles, Uncategorized|

In the age of quick consumption on social media, your beloved Instagram posts only have a lifespan of up to 48 hours and tweets a mere 15 to 20 minutes. [...]

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  • Using Content Intelligence to Outrank the Competition

Create Content That Outranks the Competition with Content Intelligence

By PowerPost| 2019-06-12T20:53:10+00:00 June 12th, 2019|Articles|

Brands, influencers, businesses, you name it—everyone that is contributing information online is in an arms race for who can create the best, most relevant and most engaging content. Given that information [...]

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  • Top Free and Paid Content Intelligence Tools

6 Content Intelligence Tools to Step Up Your Content Game

By PowerPost| 2019-06-12T20:54:59+00:00 June 12th, 2019|Articles|

Don’t fool yourselves, marketers. We might not be out there going hard in the paint (Go Warriors), but content marketing is a competitive activity. To get your brand to stand out, [...]

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  • How to Trendjack Effectively

How to Trendjack Effectively for Your Brand

By Melanie Mesker| 2019-06-11T17:05:45+00:00 June 5th, 2019|Articles|

Go look at what’s trending on Twitter right now. #WineWednesday? #HandmaidsTale? Whatever the Twitterverse is talking about, you can bet that there are brands jumping in on the conversation. And [...]

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  • Considerations for Engaging a Research Company

Key Criteria for Choosing a Research Partner

By PowerPost| 2019-05-15T18:47:31+00:00 May 15th, 2019|Articles|

Content creation isn’t easy. It’s time intensive, thoughtful, and when done well, highly collaborative. As Andy Crestodina of Orbit Media knows, producing quality content is all about the insights gained [...]

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  • The Art of Survey Creation for Original Research

The Art of Survey Creation for Original Research

By Burk Krohe| 2019-07-30T22:22:42+00:00 May 15th, 2019|Articles|

Let’s face it. Being an original isn’t easy. This is especially true in the world of marketing. If you do a Google search on any industry topic, most of the [...]

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  • X Considerations Before Conducting Your Own Research

6 Considerations Before Conducting Your Own Research

By PowerPost| 2019-05-08T22:18:12+00:00 May 8th, 2019|Articles|

Living in the internet age offers instant access to copious amounts of information. While this reality is largely good news for readers, it can also be frustrating. If a person [...]

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  • Building Authoritative Content Through Original Research

Building Authoritative Content Through Original Research

By Alli Cundiff| 2019-05-09T14:41:34+00:00 May 8th, 2019|Articles|

While it’s easy to blame “content shock” for lack of brand engagement or decreased SEO ranking, others argue that most brands are still producing low-quality content in hopes of skating [...]

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