If marketers cling too tightly to old methods of creating buyer personas, they are wasting time and resources with ill-informed representations. A brand should channel its energy into collecting as much [...]
Between demands from clients or managers and a busy editorial schedule, sometimes content marketers forget to take a step back and consider why we’re creating content in the first place. [...]
In the age of quick consumption on social media, your beloved Instagram posts only have a lifespan of up to 48 hours and tweets a mere 15 to 20 minutes. [...]
Brands, influencers, businesses, you name it—everyone that is contributing information online is in an arms race for who can create the best, most relevant and most engaging content. Given that information [...]
Don’t fool yourselves, marketers. We might not be out there going hard in the paint (Go Warriors), but content marketing is a competitive activity. To get your brand to stand out, [...]
Go look at what’s trending on Twitter right now. #WineWednesday? #HandmaidsTale? Whatever the Twitterverse is talking about, you can bet that there are brands jumping in on the conversation. And [...]
Content creation isn’t easy. It’s time intensive, thoughtful, and when done well, highly collaborative. As Andy Crestodina of Orbit Media knows, producing quality content is all about the insights gained [...]
Let’s face it. Being an original isn’t easy. This is especially true in the world of marketing. If you do a Google search on any industry topic, most of the [...]
Living in the internet age offers instant access to copious amounts of information. While this reality is largely good news for readers, it can also be frustrating. If a person [...]
While it’s easy to blame “content shock” for lack of brand engagement or decreased SEO ranking, others argue that most brands are still producing low-quality content in hopes of skating [...]
