3 Ways Original Research Supports Other Business Needs
As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that [...]
5 Examples of Social-First Brands
When creating a content marketing strategy, social media can sometimes be an afterthought. However, in the age of social, capturing the eyes and ears and hearts and minds of an [...]
How to Captivate Customers With Great Brand Storytelling
Palms are sweaty, and hearts send a rapid, pulsing signal as a group of people sit in a crowded movie theater. They're awaiting the outcome of how James Bond will [...]
6 Examples of Compelling Brand Stories
In a world of constant stimulation, countless choices and relentless pressure to buy, how do brands make a name for themselves? Is it possible to do this while making a positive [...]
18 Review Sites Your Company Should Be Monitoring
It’s no secret that customer reviews are invaluable to a business. Consumers have grown more distrustful of businesses and are relying heavily on recommendations from family, friends and internet communities. [...]
How to Use Customer Review Sites for Better Content
There’s an old internet adage that says, “Never read the comments.” This might be good advice for inflammatory political op-eds or your Youtube channel devoted to celebrity impressions. But in [...]
6 Methods for Getting the Best Brand Content From Customer Interviews
If marketers cling too tightly to old methods of creating buyer personas, they are wasting time and resources with ill-informed representations. A brand should channel its energy into collecting as much [...]
The Secret Behind Creating Valuable Customer Content
Between demands from clients or managers and a busy editorial schedule, sometimes content marketers forget to take a step back and consider why we’re creating content in the first place. [...]
Don’t Reinvent! Repurpose Content for Maximum Results
In the age of quick consumption on social media, your beloved Instagram posts only have a lifespan of up to 48 hours and tweets a mere 15 to 20 minutes. [...]
Create Content That Outranks the Competition with Content Intelligence
Brands, influencers, businesses, you name it—everyone that is contributing information online is in an arms race for who can create the best, most relevant and most engaging content. Given that information [...]
