Meet Claire — Client Success Manager and Overalls Enthusiast
Name: Claire Hometown: St. Louis College: University of Dayton What’s your official position at PowerPost, and how long have you been working here? I am a Client Success Manager, and [...]
Meet Harrison — Video Content Creator, Trumpet Player and Ultimate Frasier Fan
Name: Harrison Hometown: Chicago College: Loyola University Chicago What’s your official position at PowerPost, and how long have you been working here? I’m a video content creator and I’ve been [...]
How To Set Your Brand Up For Success: Expert Tips From Mark Schaefer
Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant and leader of the blog {grow}—one of the top marketing blogs in the world. Between numerous accomplishments such as being an [...]
Your Ultimate Content Publishing Checklist
How many times have you walked into the grocery store, on a mission to purchase a handful of specific items, only to get home and realize you left with none [...]
Four Factors That Make a Consumer the Right B2B Buyer
Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame [...]
What Are the Differences Between B2B and B2C Buying Behaviors?
When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s [...]
How to Get Better Results in the Buyer’s Journey
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be [...]
Meet Sam — Product Manager and OG Myspace Advocate
Name: Sam Heaton Hometown: Oklahoma City, OK College: Lindenwood University What’s your official position at PowerPost, and how long have you been working here? I am a Product Manager with [...]
How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, [...]
Discussing the Value of Brand Journalism and Quality Publishing with iQ by Intel
How do you talk about technology in a way that connects and inspires? For Deb Miller Landau, the managing editor of Intel’s iQ, the answer is simple. Focus on the [...]
