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B2B Brands: Time to Refresh Your LinkedIn Presence With Premium Content

By PowerPost| 2020-03-16T08:38:15+00:00 March 16th, 2020|Articles|

LinkedIn has nearly 660 million users in over 200 countries around the world. Since its focus is on business, it's a great way for B2B brands to find leads and increase engagement. [...]

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  • A large silver laptop displaying the interface of PowerPost technology and the words "reasons to use powerpost" written in the search bar.

An Interview With Dan Curran, President & Founder Of PowerPost

By Berkeley Combs| 2020-03-05T21:23:24+00:00 March 5th, 2020|Articles|

Tech Company News: Below is our recent interview with Dan Curran, President & Founder of PowerPost: Q: For those who haven’t heard of it, what is the best way to describe PowerPost? [...]

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How to Measure Your Content Marketing ROI

By PowerPost| 2020-03-02T15:44:21+00:00 March 2nd, 2020|Articles|

Lead Generation What's the hallmark of great content marketing? It attracts an audience. These audience members, in turn, generate leads. What are two powerful ways to attract leads and convert [...]

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  • How to Capture Qualified Leads With Content Marketing

How to Capture Qualified Leads With Content Marketing

By PowerPost| 2020-02-25T17:32:11+00:00 February 13th, 2020|Articles|

According to Forbes, 93 percent of B2B companies believe content marketing is a better lead generation tool than more traditional strategies. Creating content is a great way to find more qualified leads [...]

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3 Ways Original Research Supports Other Business Needs

By PowerPost| 2019-09-04T20:35:57+00:00 July 30th, 2019|Articles|

As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that [...]

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5 Examples of Social-First Brands

By PowerPost| 2019-09-04T20:29:07+00:00 July 30th, 2019|Articles|

When creating a content marketing strategy, social media can sometimes be an afterthought. However, in the age of social, capturing the eyes and ears and hearts and minds of an [...]

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  • Three colleagues standing and gathered around a tablet computer while reading and smiling.

How to Captivate Customers With Great Brand Storytelling

By Alli Cundiff| 2019-08-28T17:25:10+00:00 July 30th, 2019|Articles|

Palms are sweaty, and hearts send a rapid, pulsing signal as a group of people sit in a crowded movie theater. They're awaiting the outcome of how James Bond will [...]

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  • City scene of buildings with light and dark blue speech balloons and a white, bold headline of, "Your Brand's Story."

6 Examples of Compelling Brand Stories

By PowerPost| 2019-07-30T21:52:01+00:00 July 24th, 2019|Articles|

In a world of constant stimulation, countless choices and relentless pressure to buy, how do brands make a name for themselves? Is it possible to do this while making a positive [...]

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18 Review Sites Your Company Should Be Monitoring

By PowerPost| 2019-07-15T20:42:43+00:00 July 15th, 2019|Articles|

It’s no secret that customer reviews are invaluable to a business. Consumers have grown more distrustful of businesses and are relying heavily on recommendations from family, friends and internet communities. [...]

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  • Happy woman shows "excellent" review with five-star icon for satisfaction on transparent label

How to Use Customer Review Sites for Better Content

By PowerPost| 2019-08-21T19:00:04+00:00 July 15th, 2019|Articles|

There’s an old internet adage that says, “Never read the comments.” This might be good advice for inflammatory political op-eds or your Youtube channel devoted to celebrity impressions. But in [...]

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