LinkedIn has nearly 660 million users in over 200 countries around the world. Since its focus is on business, it’s a great way for B2B brands to find leads and increase engagement.
So, how do you get other businesses to find you? And how can you get them to engage with your brand? With the right strategies in place, it’s easier than you may think.
Keep reading to learn some of our best B2B marketing solutions you can use on LinkedIn.
1. Optimize Your Profile
The first thing you have to do if you want to generate B2B leads through LinkedIn is to optimize your profile. Use the header image as a way to share information about your business and what you have to offer other companies. Promote a free course, webinar, or service you provide to get people interested.
You should also be using your description box as a place to include a CTA. Since only the first few lines will show up without someone having to click to “see more,” put as much information at the beginning as you can. Individuals should know who you are and what you can do for them before they click for more.
2. Make a Showcase
Showcase Pages are an excellent way for you to show off what your company is doing for other businesses. Like your main profile, this is a form of inbound marketing that is easy to set up and then generates leads on its own. Take time to optimize your showcase with keywords and CTAs like your profile.
If you target several different industries, you can create a showcase page for each of them. This is great to ensure each of your markets sees how you can serve them.
3. Advanced People Search
Once you have your inbound marketing set up, you can start using the advanced people search to go out and find potential clients to connect with. Know exactly who you’re targetting and use keywords in their industry to connect with the decision-makers in a company.
You can also save searches so you can set up the parameters once and then go back to do the same search again and again.
4. Create Content
Content needs to be a part of your LinkedIn marketing strategy. It can have some of the best ROI compared to other marketing techniques and is a tried-and-true method to engage your audience while showing your expertise.
Written content can be SEO-optimized with keywords and found by people searching on LinkedIn or other search engines if you use LinkedIn’s built-in publisher. Don’t forget about adding visual content in the form of images, infographics, and videos. These are a great way to catch the eye of your potential customers.
Learn More About Leveraging LinkedIn for B2B Brands
Now you know a few of the ways B2B brands can use LinkedIn to connect with their audience. As you can see, some of these only take a few minutes but have the potential to generate incredible leads.
If you want to learn more strategies and tips for gaining B2B leads through LinkedIn or other methods, contact us today. We would be more than happy to help you create the content you need to get the attention of your audience and to engage them.