Social networking is having a huge impact on today’s society. They provide us with data about our posts and can tell us what’s working and what to work on. Here are seven tips for getting better social media results by using data.
Here are seven tips to get better social media results using data.
Create quick reports with spreadsheets
Creating quick reports is fast and easy. First, you start with exporting your data. Next, import the data into a Google Sheet, or open the data in Excel and set a baseline. And finally, you can find stats such as per follower or impression.
Set benchmarks for your performance
Benchmarks can be aspirational, earned, traditional and competitive. Once you have your stats in, set a goal for yourself or company and work towards it!
Measure total engagement
Evaluate your social media performance and see what works well and what you need to work on.
Add context to the data you pull
Looking at the larger trends of your social performance is extremely helpful for seeing how strategies play out.
Find out your best time to post
Every brand has its own set of “best times” to post. Check out the different platforms and figure out the most common time your followers are online
Reuse your top posts
Repeating your success is a good idea! One thing to think about is using different platforms. It’s ok to repost on Twitter more frequently than Facebook or Instagram. For example, you can republish content a few days later on Twitter, but you might want to wait a few weeks or month to repost on Facebook or Instagram.
For example, you can republish content a few days later on Twitter, but you might want to wait a few weeks or a month to repost on Facebook or Instagram.
Engage influencers who share your content
Replying to followers who re-posts, share or comment on your posts shows others you care and have an interest in your followers.
Learning the right time to post, and the right content to post, it the “make-it-or-break-it” to your company’s social media platforms.
By following these seven steps, your social media platforms will soar into success!
Content contributors: Entrepreneur.com