Data Driven Marketing
Analytics can seem daunting to the uninitiated, but these tools make it easy enough for anyone to learn!
1. Google Analytics
Google Analytics is probably the most widely known analytics tool. Like the rest of Google’s suite, it’s relatively easy to use and comes with a range of features. It’s also free! So, that’s a plus.
You can do a variety of things with Google Analytics, depending on your needs. You can track the effectiveness of particular campaigns, identify your best performing content, discover what searches bring people to your site and what they’re searching for.
The customizable dashboard is useful, too.
Find more information on Google Analytics here.
Wait, isn’t Bitly the free link shortener? Yes it is, but it also offers free analytics tools for the links that you shorten.
Bitly tracks the total link clicks and where they’re coming from. You can also see how your links are performing and what’s trending on different social platforms including Facebook, Twitter and LinkedIn. This is all in real time, by the way.
Find more information on Bitly here.
Clicky is similar to Google Analytics—with one key difference. It tracks traffic (among other metrics) in real time, while Google Analytics reports only up to the previous day.
Clicky also has a well designed, user friendly interface and offers helpful features such as website heat maps and Twitter integration. However, the service is only free if you have one site that gets less than 3,000 daily pageviews. Beyond that, there are several plans that start at $9.99.
Find more information on Clicky here.
Tableau offers serious data visualization solutions. It makes your metrics digestible by turning them into animated charts and graphs, and it easily integrates with variety of data sources.
It’s perfect if you’re tired of making boring pie charts for your PowerPoint presentations. Tableau offers free trials, but it is subscription based.
Find more information on Tableau here.
CrazyEgg is built around improving your website with visualization. It offers several maps that show how visitors are interacting with your site.
A heat map shows where people click, and marks hot and cold zones. A scroll map shows how far people are scrolling and where they leave. A confetti feature segments all clicks by referral source, search terms and other metrics. With this information, you should be able to optimize your landing page. Plans start at $9 a month.
Find more information on CrazyEgg here.
Kissmetrics acquaints you with your visitors by illustrating who’s doing what on your website. You can even follow individual visitors during their time on the site.
Kissmetrics also makes it easy to identify customers who didn’t convert, and reconnect with them. Because of this, it’s really advantageous for eCommerce sites. It is a little pricier than other tools, though.
Find more information on Kissmetrics here.
Piwik is a free, open source analytics tool similar to Google Analytics. It could be a slightly more advanced option in that it’s a PHP MySQL program that requires you to download it on your own server.
It offers features comparable to other data analytics tools, but it does offer unlimited storage. It also includes an intuitive mobile app and integration with more than 50 content management, ecommerce and forum systems.
Find more information on Piwik here.
What tools do you use? Tell us what we missed in the comments!