5 Uses For Your Email List You Haven’t Considered

Building an email list is no small feat — so give it the extra life it deserves! That’s right, there are additional uses for your email list that you probably haven’t even considered.

1.Gather Feedback:

Sending out anonymous customer or client surveys is a huge opportunity for your company to learn the strengths and weaknesses of your business. For example, you may have clients that feel your pricing is too expensive or find the support staff unfriendly. These may be issues the customer isn’t comfortable discussing with you, but receiving that feedback can help make necessary changes and provide a better customer experience. You can also use tools such as Survey Monkey to compile you survey and data.

2. Build Custom Audiences for Facebook Ads:

If people are on your email list, they (should) be interested in your company and product. That’s great news! Now that you have a captive audience, why not use them for Facebook targeting as well? In order to do this, you need to upload the email list into your Facebook account. Not sure how to do that? Check out this video below to walk you through this process.

3. Upsell:

Not sure if you can sell to current customers? Think again. If they are already paying you for a product or service, providing a valuable upsell could make their life easier. Say your customer is using your content management software but they aren’t posting to social media too often. You can upsell them your content creation (studio) services for a bundled price. This is a win-win situation for both parties.

Another option would be to sell a higher-end package of your product to your customer. The key to offering an upsell is to strategically figure out where your services would be the best value and fit for your customer. It’s important to show that you’re understanding their business and needs.

4. Abandoned Shopping Cart:

 If you work for an eCommerce company, this is a fantastic use of email marketing. Remember that pair of shoes you added to your cart but never bought? Remember how they magically appeared in your inbox days later with a note? That’s an abandoned shopping cart automation, and it’s a great way to keep your products top-of-mind for consumers. This tactic is also helpful for creating impressions and familiarizing the customer with your product.

📷  Jane

5. Customer Reviews:

If you’re in need of customer reviews, this is a great request to send out to your email list. Offer to enter participants into a drawing or send them a $5-10 Starbucks card. This is a great way to connect with your customers and boost your ratings on various review websites.

📷  G2 Crowd

Next time you have a need for reviews, feedback, etc. keep your email list in mind. It’s a low-cost opportunity to meet your goals and learn more about your company. If you would like to learn more about email marketing, content marketing and more, make sure to sign up for PowerPost’s free weekly e-newsletter!

By | 2017-10-19T15:19:32+00:00 October 18th, 2017|Articles, Featured|0 Comments

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