It’s no secret that customer reviews are invaluable to a business. Consumers have grown more distrustful of businesses and are relying heavily on recommendations from family, friends and internet communities. This makes customer reviews one of the most important methods of advertising. According to a study conducted by BrightLocal, positive customer reviews make 68 percent of consumers more likely to use a business.
Reviews can have a significant impact on how many consumers use your business, what demographics you attract, and who will return. Both positive and negative reviews can be helpful for growing your business and creating better content.
Positive reviews are great for marketing and drawing in new business. Take your favorite positive reviews from online, add them to your website, and you’ve got an impactful testimonial. Negative reviews give you valuable insight into where your business can grow. It also gives you the opportunity to reach out to negative reviewers to impress them with your concern for a customer’s experience.
Reviews of your business or product help you to keep your finger on the pulse of your professional reputation. To stay fully in-the-know, you should check popular review sites for information on customers opinions as often as possible.
Which review sites are most important varies depending on your industry. Look through this list to start monitoring reviews and growing your business!
Cross-Industry Review Sites
1. Angie’s List
Angie’s List is a trusted source for customer reviews. Users of Angie’s list have to pay to be members. It is also not an option to leave anonymous reviews on the site. These two factors cut back significantly on the number of people who will use a review to rant incoherently.
Yelp is a very popular site for customer reviews and has high site traffic so it’s worth checking regularly. It’s also worth noting, however, that Yelp’s credibility has come into question within the last few years for Yelp’s practices of incentivizing businesses to advertise with them by bumping positive reviews on their profile to the top while pushing down negative reviews.
3. Google My Business
Google My Business is the first few reviews that pop up when you search your business on Google. Make sure to set your business up on certified directories so you can take advantage of this publicity.
4. Facebook Ratings & Reviews
Ratings & Reviews are easily accessible for anyone to use on Facebook through a tab on the left-hand side of the homepage. This can be a great way to gather information from customers.
Tech Review Sites
5. Tom’s Guide
Tom’s Guide provides thorough reviews for a wide variety of tech products. Equipped with a huge library of reviews, the site covers the top items in various categories while keeping users in-the-loop with updates and news.
CNET aims to be a hub for information on all things tech. The site provides detailed reviews of tech products and crowns a lucky few gadgets the “best of” their category. The “Versus” section of CNET, which lists the strengths and weaknesses of similar devices alongside one another, sets it apart from other tech review companies.
TechRadar also boasts in-depth tech reviews by knowledgeable tech journalists. While the reviews are generally lengthy, they feature a concise summary at the top of the review. This makes the reviews approachable for consumers who are less tech-savvy.
GadgetReview prides itself on its up-to-date reviews and helpful product comparisons. It also provides a list of the best products organized by category.
Health Review Sites
Healthgrades gives customers access to reviews on an extensive list of healthcare providers as well as a search engine that lets you filter providers through specialty, location, and more.
Vitals is another trusted health review site. It boasts a comprehensive database for healthcare professionals along with helpful search tools on insurance coverage.
On Wellness.com customers can find helpful medical listings and reviews as well as interactive customer surveys and blogs on common medical conditions.
ZocDoc is primarily a platform for booking appointments instantly. It also has an easily understandable 5-star rating system and a wide breadth of reviews.
Restaurant Review Sites
OpenTable is filled with helpful reviews and options to learn about restaurants. A subsidiary of Priceline.com, OpenTable is the leading source for making restaurant reservations.
Formerly UrbanSpoon, this site houses reviews from food critics, bloggers, and diners alike. It also has many filters you can add to your search, making the site user-friendly.
Zagat was one of the first companies to collect restaurant reviews and ratings, making it a valuable resource to consumers. It rates restaurants on a 30-point scale that covers food, service, cost, and more.
Hospitality Review Sites
As the largest travel site in the world, TripAdvisor accounts for 25 percent of all hotel reviews. It also allows for businesses to interact with reviewers which can lead to increased revenue!
17. Expedia Group
The Expedia Group includes Expedia, Hotels.com, Orbitz, and Travelocity. Together, these sites account for another 25 percent of hotel reviews. Hotels can get listed on these sites through the Expedia Group’s Lodging Partner Services page.
Booking.com boasts an impressive 29 million listings all over the world. Alongside hotels, the site also listings and reviews for apartments, bed and breakfasts and vacation homes.
Eager to learn more? Discover more tips for marketing and customer retention in The Intelligent Content Playbook.