Three Old-School Tactics That Still Apply for Digital Audience Personas
With increasing advances in technology, it can become second nature to lean on it. Now, when faced with a marketing problem, you just have to plug in a few data points and await an answer. It’s not surprising really. Discussions over whether artificial intelligence will replace content writers have become commonplace. [...]
The Problems That Audience Personas Can Solve for Your Business
Plain and simple, a buyer persona is to your product as an audience persona is to your content marketing. Rather than dealing with buying stages—understanding what drives your personas toward purchase—you’re trying to understand how your audience consumes content. What propels them to engage with the content your brand produces from one [...]
How to Develop Audience Personas for Better Content Marketing Results
Over the years, you’ve likely received (okay, maybe even given) a bad gift here and there. Gifts that just aren’t quite right. As sweet as it was for your girlfriend’s aunt to knit you that sweater, it’s just not quite your style. And hey, no offense to her. We’ve all been [...]
Five Persona Characteristics to Add to Your Targeting
With your brand’s buyer personas in hand, you’re easily able to produce content that speaks to your audience’s major pain points. In addition, you’ll become better equipped to deliver said content in front of the [...]
Things You Must Know About Your Buyer Persona to Generate Leads
In the vast, segmented world of online searchers, the importance of knowing your audience as a brand has never been more important. Especially when factoring in the ever-increasing sophistication of targeting in digital advertising. And [...]
What Is an AI Content Generator?
When you think about the term “AI content generator,” you might imagine a robot tucked into an office cubicle spitting out words as you feed it requests. Well, you’re not too far off from reality. [...]
Content Writing Tools That Save Time
One of the biggest pitfalls a marketing team can make when building out a content strategy is to underestimate the amount of time it will take to produce the final product. That piece of content [...]
Will Artificial Intelligence Replace the Content Writer?
One of my favorite podcasts to listen to any time I’m behind the wheel of a car is Think Again, a podcast by a digital publishing company called Big Think. What started as an effort [...]
Five Types of Buyer’s Journey Maps
Taking the time to dig into the data, send out surveys and coordinate focus groups can certainly take your buyer personas to a more thorough level of categorization. Failing to realize how those personas actually [...]
The Basics for Building the Best Buyer’s Journey Map
When you buy a new product, do you make a gut decision and spontaneously decide to swipe your card on the spot? If you’re at the grocery store, sure, you might impulsively buy that package [...]
Use These Tools to Build a Buyer’s Journey Map
After sifting through variation after variation of possible buyer’s journey maps, it can feel somewhat overwhelming putting the pieces together. Gathering all of the necessary information around your customer personas is one thing. Translating them [...]
Four Content Ideas for the Consideration Stage of the Buyer’s Journey
If you’re sitting in a content editorial meeting, cluelessly staring at a blank whiteboard and racking your brain for the ultimate idea, take a breather. Sometimes, rather than simply focusing on the subject matter of [...]
Six Buying Trends to Consider Before Creating Your Buyer’s Journey
Of all the potential audience members online, only certain subsets of them remain relevant to the product and/or services your company provides. Because of this, before even drafting a blog post or spending money on [...]
Creating Content for Every Stage of the Buyer’s Journey
Trust is a crucial factor in moving customers along the buyer’s journey, and it’s not something that brands will ever just get handed to them. Fostering trust with consumers takes a LOT of work and [...]
The Best in AI Content Marketing Tools
You’ve come to understand what content AI is and the ways in which it’s changing the way we, as marketers, engage with our audiences. The next question is, how do you put the technology to [...]
How to Incorporate AI Into Your Content Marketing Strategy
Lately, there’s been much talk about artificial intelligence and its role in an increasingly technological world. We’ve tackled the subject ourselves recently. What we, and others, have found is that AI is no longer the [...]
Six Brands Using AI in Their Content Marketing
For all of the buzz AI in content marketing has created recently, it is not necessarily new or novel in approach. In fact, many brands have been putting AI to work for their content marketing [...]
PowerPost Launches the First Virtual Assistant for Content Marketers
CHICAGO, March 12, 2018 /PRNewswire/—PowerPost, a leading content marketing platform, has today announced the launch of PowerIQ Virtual Assistant, a unique content intelligence technology that takes the guesswork out of content marketing. PowerIQ provides brand marketers access [...]
How AI is Revolutionizing Content Marketing
PowerPost has joined forces with Mike Kaput, Director of the Marketing Artificial Intelligence Institute to discuss How AI Is Revolutionizing Content Marketing. In this webinar, you will learn: What exactly AI is (at a high, easy [...]
How to Create the Ultimate Content Marketing Team featuring Michele Linn
We joined forces with Co-Founder & Chief Strategy Officer of Mantis Research, Michele Linn to show viewers how to build an ideal content marketing team. Learn: A new easy-to-use framework to build a content team [...]