Insights 2018-04-02T14:56:33+00:00

Three Old-School Tactics That Still Apply for Digital Audience Personas

With increasing advances in technology, it can become second nature to lean on it. Now, when faced with a marketing problem, you just have to plug in a few data points and await an answer. It’s not surprising really. Discussions over whether artificial intelligence will replace content writers have become commonplace. [...]

By | April 18th, 2018|Categories: Articles, Featured|0 Comments

The Problems That Audience Personas Can Solve for Your Business

Plain and simple, a buyer persona is to your product as an audience persona is to your content marketing. Rather than dealing with buying stages—understanding what drives your personas toward purchase—you’re trying to understand how your audience consumes content. What propels them to engage with the content your brand produces from one [...]

By | April 18th, 2018|Categories: Articles, Featured|0 Comments

Join Over 50,000 of your Peers!

Get weekly articles and news delivered to your email inbox and get PowerPost’s exclusive e-book The Five Pillars of Power Publishing!

  • This field is for validation purposes and should be left unchanged.