Insights 2018-07-24T17:12:53+00:00

18 Review Sites Your Company Should Be Monitoring

It’s no secret that customer reviews are invaluable to a business. Consumers have grown more distrustful of businesses and are relying heavily on recommendations from family, friends and internet communities. This makes customer reviews one of the most important methods of advertising. According to a study conducted by BrightLocal, positive customer [...]

By | July 15th, 2019|Categories: Articles|0 Comments

How to Use Customer Review Sites for Better Content

There’s an old internet adage that says, “Never read the comments.” This might be good advice for inflammatory political op-eds or your Youtube channel devoted to celebrity impressions. But in truth, businesses and brands can’t afford to ignore what’s being said online. Why do customer review sites matter? As counterintuitive as [...]

By | July 15th, 2019|Categories: Articles|0 Comments

6 Methods for Getting the Best Brand Content From Customer Interviews

If marketers cling too tightly to old methods of creating buyer personas, they are wasting time and resources with ill-informed representations. A brand should channel its energy into collecting as much information as possible about its target audience to create hyper-specific content with a greater impact. As technology evolves, brands have the [...]

By | July 8th, 2019|Categories: Articles|0 Comments

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