Four Factors That Make a Consumer the Right B2B Buyer
Whenever you mention the abbreviation B2B in the marketing world, it’s not uncommon to see a marketer’s face do one of two things: cringe or go blank. In part, blame it on the mystique often built up around the B2B buyer. The contrast between B2B and B2C buying behaviors lends itself [...]
What Are the Differences Between B2B and B2C Buying Behaviors?
When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s journey map covering the basics: awareness, consideration and conversion. Even the methods for progressing a buyer from one stage to the [...]
How to Get Better Results in the Buyer’s Journey
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be publishing content in hopes of nudging potential buyers into action. Yet, for some reason, you’re not seeing the results you’d hoped. [...]
The Key Factor Your SOV Analysis is Missing
Content without context isn’t useful to your audience. If there’s no form of introduction or campaign development around why a visitor should be interested in what your brand has to say, where does the motivation [...]
Five Tools to Measure SOV
In the digital world, we’re driven by data—sometimes more data than we know what to do with. This abundance of insight at our fingertips comes with a wide array of tools to consult in tracking, [...]
Where Is Your Share of Voice Analysis Falling Short?
A world full of flip phones, dial-up internet connections and AOL email addresses isn’t that far in the past. For some people, it’s still the present. But the last decade has seen unprecedented technological advancements. [...]
Meet Drew — Graphic Designer and Creative Genius
Name: Drew Hometown: San Antonio, TX College: DePaul University What’s your official position at PowerPost, and how long have you been working here? I'm a graphic designer and I’ve been at PowerPost for a year. [...]
Seven Journalistic Guidelines to Apply to Your Brand-Publishing Efforts
You’ve raised the capital, gathered the team, launched the company and established your brand. But in terms of content—you’ve built a digital presence—there are still some kinks to work out. Without structured content, your brand-publishing [...]
Meet Sam — Product Manager and OG Myspace Advocate
Name: Sam Heaton Hometown: Oklahoma City, OK College: Lindenwood University What’s your official position at PowerPost, and how long have you been working here? I am a Product Manager with an emphasis on intelligence. I [...]
How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, he quickly realized he was [...]
Seven Ways to Manage Content Through Facebook Publishing Tools
With fake news and data scandals galore this year, Facebook has certainly become no stranger to scrutiny. Understandably, this has led many businesses to question their own efforts on the channel, especially with recent changes [...]
Facebook Publishing Tool: Instant Articles
Picture this: You’re a publisher. Depending on how you define publication in today’s digital world, it’s safe to say that just about any content creator on the internet could align themselves with this label. In [...]
The Pros and Cons of Gating Content
It’s often assumed that the foundation of any good content marketing plan lies in the content itself. The quality, the alignment with audience interest, the development of brand narrative; all of these components certainly play [...]
Four Reasons Why Content Shock is Good for Marketers
In days gone by, the Golden Era of content marketing gave brands the ability to write with average quality and rank easily. Like stock investors getting in on the ground level right before that price [...]
Seven Journalistic Guidelines to Apply to Your Brand-Publishing Efforts
You’ve raised the capital, gathered the team, launched the company and established your brand. But in terms of content—you’ve built a digital presence—there are still some kinks to work out. Without structured content, your brand-publishing [...]
The Key Differences Between Brand Publishing and Content Marketing
If you’re in the marketing industry, you’re no doubt familiar with content marketing. You might also be familiar with the term “brand publishing.” Even if you’re not that familiar with it, you’ve probably heard it [...]
Why Emotions Are Crucial In Brand Publishing
Unless you’re avoiding all of social media, you’ve seen or heard about Nike’s controversial Kaepernick ad. You know, the one that has some people going so far as to destroy their Nike apparel. https://www.instagram.com/p/BnWiivZBPtJ/ [...]
Four Ways Artificial Intelligence Is Evolving the Content Marketing Landscape
Whether you’re an active content marketer or a team seeking to embrace content marketing in the near future, consider all that goes into making a strategic program successful. There’s the preliminary audience research, development of [...]
How to Effectively Use the Human Element in Content Marketing
It’s somewhat funny to think that the more society craves and romanticizes technological advancements, the more it also yearns for human connection. We want to have our cake and eat it, too. We want to [...]
Where Does Brand Publishing Fit Into the Content Marketing Landscape?
As PowerPost noted recently, the content marketing landscape is rather crowded at the moment. The number of brands and businesses engaging in content marketing has skyrocketed. The number of businesses creating technological solutions to monitor, [...]
