What Subscription Newsletters Can Teach Us About Content Shock
In 2014, Mark Schaefer—a content marketing veteran and author of the {grow} blog—coined the phrase “content shock.” It’s the idea that we will soon be (if we’re not already) creating more content than people can realistically consume. An in-depth look at content shock This idea has been looming in the industry [...]
Meet Harrison — Video Content Creator, Trumpet Player and Ultimate Frasier Fan
Name: Harrison Hometown: Chicago College: Loyola University Chicago What’s your official position at PowerPost, and how long have you been working here? I’m a video content creator and I’ve been working at PowerPost for about a year and a half. What department are you in? I’m in the Content Department. What [...]
How To Set Your Brand Up For Success: Expert Tips From Mark Schaefer
Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant and leader of the blog {grow}—one of the top marketing blogs in the world. Between numerous accomplishments such as being an internationally acclaimed marketing expert and influencer to teaching at Rutgers University and writing five best-selling books (to name a few), Schaefer [...]
What Are the Differences Between B2B and B2C Buying Behaviors?
When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s journey map covering the basics: [...]
How to Get Better Results in the Buyer’s Journey
You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be publishing content in hopes of [...]
Meet Sam — Product Manager and OG Myspace Advocate
Name: Sam Heaton Hometown: Oklahoma City, OK College: Lindenwood University What’s your official position at PowerPost, and how long have you been working here? I am a Product Manager with an emphasis on intelligence. I [...]
How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, he quickly realized he was [...]
Seven Ways to Manage Content Through Facebook Publishing Tools
With fake news and data scandals galore this year, Facebook has certainly become no stranger to scrutiny. Understandably, this has led many businesses to question their own efforts on the channel, especially with recent changes [...]
Your Ultimate Content Publishing Checklist
How many times have you walked into the grocery store, on a mission to purchase a handful of specific items, only to get home and realize you left with none of them in hand? We [...]
What is Content Commerce?
Today’s business models are no strangers to fluidity. Brick and mortars have gone e-commerce, e-commerce has gone brick and mortar, consumer brands have become publishers and publishers have become consumer brands. Who needs labels? What [...]
Case Study: Market Positioning and Search Engine Optimization for a Leading Orthopaedic Center
PowerPost partnered with a leading Chicagoland orthopaedic center to increase their organic search rankings and website traffic. PowerPost was excited to deliver a 150% increase in organic traffic, an increase in local searches of 600 per [...]
Three Barriers in Healthcare Marketing and How to Overcome Them
The healthcare industry makes up a significant portion of the American economy—nearly a fifth overall. However, it’s inherently different than many of the other industries that comprise our economy, resulting in unique challenges. Healthcare issues [...]
Six Strong Examples of Healthcare Marketing
At the risk of sounding cliché, seeing is believing. We can talk tactics and get down to details through “how to guides” all day. But sometimes, the best way to learn in content marketing is [...]
Top Healthcare Marketing Trends
Marketing trends take off across different industries at different times. What might have been something quickly adopted by those in B2C businesses, like a clothing retailer or fast casual dining spot, might prove slower to [...]
How to Win at Content Marketing and Publishing: Expert Tips From Andy Crestodina
In the late ’90s, Andy Crestodina had just graduated with a degree in Mandarin and landed a job as a recruiter. However, as he watched the internet continue to grow, he quickly realized he was [...]
Seven Ways to Manage Content Through Facebook Publishing Tools
With fake news and data scandals galore this year, Facebook has certainly become no stranger to scrutiny. Understandably, this has led many businesses to question their own efforts on the channel, especially with recent changes [...]
Facebook Publishing Tool: Instant Articles
Picture this: You’re a publisher. Depending on how you define publication in today’s digital world, it’s safe to say that just about any content creator on the internet could align themselves with this label. In [...]
The Pros and Cons of Gating Content
It’s often assumed that the foundation of any good content marketing plan lies in the content itself. The quality, the alignment with audience interest, the development of brand narrative; all of these components certainly play [...]
Four Reasons Why Content Shock is Good for Marketers
In days gone by, the Golden Era of content marketing gave brands the ability to write with average quality and rank easily. Like stock investors getting in on the ground level right before that price [...]
Discussing the Value of Brand Journalism and Quality Publishing with iQ by Intel
How do you talk about technology in a way that connects and inspires? For Deb Miller Landau, the managing editor of Intel’s iQ, the answer is simple. Focus on the people—the people building it, the [...]
