[BUZZ] 3 Ways to Repurpose Content and Win
This article originally appeared on the Salesforce Blog. Click here to view the original. Brand marketing is experiencing a renaissance the likes of which we haven’t seen in decades. That might sound crazy, but it’s true. The renaissance is occurring despite the daily headlines declaring the collapse of traditional advertising. And it’s [...]
Build Your Content Team with These Five Key Players
Building a successful content team is almost like selecting your starting NBA lineup - there are five key players. In order to score, you should assess the complete skill sets needed for high-level content creation. Starting from scratch may require hiring new employees, consultants, freelancers, or a combination of these options [...]
Managing Your Content Creation Process
It would be amazing if content just fell out of the sky, but that seems unlikely unless Buzzfeed finds a way to control the weather. Many components go into creating a single piece of content, but the process becomes more complicated when you factor in the multiple pieces of content needed [...]
Most Effective B2C Content Strategies by Industry
In today’s marketing climate, digital content marketing goes beyond social media and encompasses everything from email blasts to augmented reality to old fashioned printed material. So which marketing strategies are most effective for your industry? [...]
How To Develop a B2C Content Marketing Plan That Converts
In a world where content is king, do you often feel as knowledgeable as the court jester? Take comfort in the fact that you are not alone. By now, 86 percent of marketers report that [...]
The Importance of Brand Identity
Brand Identity So, you’ve meandered through the hills and valleys that come with creating your brand, but now the focus becomes your brand identity. There is your product, some strong product photography and now you’re wondering [...]
8 Ways to Help Your Brand Use Native Video Content on LinkedIn
Native Video Content on LinkedIn LinkedIn is finally launching its native video feature to all users after its limited release resulted in 20x more shares than any other type of content. Although the release is [...]
What Brands Can Learn From Taylor Swift’s Latest Album Drop
On August 18, something strange happened to pop star Taylor Swift’s social media accounts—all her Facebook, Instagram and Twitter posts suddenly vanished... With over 100 million Instagram followers, and 85 million Twitter followers, it certainly [...]
10 Time-Saving Tips for Your Content Team
1. Keep Things Organized From submitting design requests and assigning tasks, to uploading files and curating discussions - it’s important to have a single place where everything is stored to avoid trying to figure out [...]
B2B Content Marketing vs B2C Content Marketing
Have you ever stopped to think about what separates B2C from B2B marketing? At the end of the day, it’s all person-to-person, but approaching the two markets in the same way is a mistake. Strategic, [...]
How To Develop a B2B Content Marketing Plan That Converts
It’s not enough just to create content. It’s not even enough to create excellent content. As a B2B marketer, you need a content that converts. Follow our advice to develop a blueprint for success! Content [...]
Traditional Meets Tech: How the Customer Journey Has Changed
Welcome to 2017, where online shopping is the norm. The way purchases are made has changed, which means marketers need to consider the effects that put on the customer journey. The Customer Journey The ‘path [...]
Tweens Don’t Care About Facebook
Bad news for social media giant Facebook: its appeal seems to be fading among teens and young adults. According to the most recent eMarketer forecast on US mobile and internet usage, monthly Facebook users in [...]
All the Video Updates You Need to Know
The rise of video is growing every day and it’s become crucial for every platform to get involved in. Video has been a popular feature due to the high engagement rates from users and the [...]
The Power of Images
The Power of Images Take a minute and think about the last image you saw. Was it an ad? Was it on Snapchat or Instagram? Was it in a magazine or somewhere else? Now, think [...]
How Icons Improve Your Content Design
Why do we need to use icons? A design is a visual communication. Icons are used to draw attention to content. It should not be used to replace content because icons can represent multiple ideas [...]
Don’t Be Content With Your Content
Are You Content With Your Content? When the smoke clears and you’re dragging your brand across the content ravaged social media battlefield, video content is one of the few shining lights left to guide you [...]
5 Content Marketing Trends for 2018
Brands have adapted in ways they probably never imagined since the proliferation of the Internet and rapidly advancing technology. Not too long ago, the idea of a brand website or Facebook Page as a necessity [...]
[BUZZ] The 10 Best Eclipse Campaigns of 2017
This week’s solar eclipse was an astounding event with the line of totality stretching from Oregon to South Carolina. With this being the first total eclipse visible coast to coast in 100 years, marketers brought [...]
Are Influencers Ghosting Snapchat?
As our last blog touched on how Snapchat has been going wrong, we thought it was important to look at how influencers are treating the app. From the looks of it, they’re treating Snapchat as [...]