[PRESS] PowerPost Named to Top 10 MarTech Startups
PowerPost has been selected to the list of Top 10 MarTech Startups – 2018 by Marketing Tech Outlook magazine. PowerPost is a first-of-its-kind Virtual Content Newsroom, an AI-driven content creation platform that turns brands into Power Publishers. Now you can access premium content and exceptional brand journalists to lessen dependence on [...]
Know When to Deviate: How to Determine Next Steps Through Your KPIs
As a new football season kicks off, you’ll likely see—at some point—a quarterback approach the offensive line, look at the defense and call an audible. By analyzing the defensive personnel, positioning and coverage, he can tell whether the current play is going to work or get blown up in the backfield. [...]
5 Missing Elements to Add to Your Reporting
Bring up content marketing to any stakeholder in the company and you’re likely to be confronted with the same question. How are you going to measure success? No matter how relevant and creative the campaign, people want to see results. They want to know that all of the time and resources [...]
How to Build and Track Content Marketing KPIs for Every Stakeholder
For an article dedicated to metrics, it only makes sense to start off with a bit of data. Consider the following content marketing stats: As Altimeter reports, 70 percent of marketers fail to develop a [...]
Meet Natalie — Content Strategist and New Puppy Parent
Name: Natalie Hometown: Chesterfield, MO College: University of Missouri What’s your official position at PowerPost, and how long have you been working here? My official title is Content Strategist, and I’ve been here for a [...]
Meet Melanie — Content Strategist and Bold Fashionista
Name: Melanie Hometown: Champaign, IL College: the University of Illinois at Urbana-Champaign What’s your official position at PowerPost, and how long have you been working here? I’m a Content Strategist and I’ve been at PowerPost [...]
How to Build Effective Backlinks With Influencer Outreach
It’s been said before and it’ll surely be said again, any digital marketing strategy worth putting into motion is cohesive in nature. Every component, every moving part ultimately impacts the success of the next. Your [...]
Five Considerations When Choosing the Right Influencers for Your Business
You’ve heard the label. You’ve seen the posts (some more natural than others). Perhaps you even follow some of them yourself. Influencers and the marketplace they have created is alive, well and currently driving an [...]
Which KPIs Should Your Creative Team Be Tracking?
Right brain vs. left brain, it’s easy to separate the two, literally and figuratively. The issue in doing so, though, lies in the competition. In viewing the two as rivals rather than allies working toward [...]
Congrats, You’re Using Video Marketing. Here’s How to Measure Its ROI.
If you’ve been living in a marketing trends-resistant bubble the past couple of years, then you haven’t heard that one-third of online activity is spent watching video. Or that marketers who incorporate video into their [...]
These Digital Ads Get the Most Return on Investment for B2B Brands
As a B2B brand engaged in digital marketing, the opportunity to connect with relevant audiences and drive business is there. That goes without saying. What bears repeating is the need for strategy. Unlike B2C markets, [...]
Meet Michael — Senior Client Success Manager and Fútbol Fanatic
Name: Michael Hometown: Chicago, IL College: University of Missouri What’s your official position at PowerPost, and how long have you been working here? I’m a Senior Client Success Manager (CSM), and I’ve been doing this [...]
How to Determine the ROI of Your Content Marketing Strategy
Maya Angelou once said, “Success is liking yourself, liking what you do and liking how you do it.” While that’s certainly a lovely thought—happy thoughts don’t pay the bills and definitely don’t keep businesses running. [...]
Stop Using These KPIs to Measure Success
Your boss comes in on Monday morning and asks about the success of a recent content marketing campaign launched the previous week. You shrug and respond, “looking good so far.” With so many KPIs to [...]
How to Build Effective Backlinks With Influencer Outreach
It’s been said before and it’ll surely be said again, any digital marketing strategy worth putting into motion is cohesive in nature. Every component, every moving part ultimately impacts the success of the next. Your [...]
Five Considerations When Choosing the Right Influencers for Your Business
You’ve heard the label. You’ve seen the posts (some more natural than others). Perhaps you even follow some of them yourself. Influencers and the marketplace they have created is alive, well and currently driving an [...]
Content Hacking: How to Save Time, Execute Faster and Drive Greater Results
You’re a brand with something to say and fans to sway, but there are only 24 hours in a day! So where do you get the time to plan, curate, promote, analyze and discover for [...]
Make Your Customers the Star of Your Content: How to Stop Boring Your Audience With the Same Self-Serving Shtick
If we’re being honest with ourselves, how much of our branded content is ME, ME, ME? Although organizational accomplishments are noteworthy, they don't make for the kind of content that builds a loyal, engaged and [...]
Avoid These Six Mistakes in the Content Atomization Process
With any new tactic or marketing trend, it’s easy to rally the team and jump right into execution without much thought around actual strategy. And sometimes, that approach can prove to be the best way [...]
How to Decide Which Content to Atomize
When looking at the library of content created by your brand, what do you see? Maybe it’s a large catalog of long-form articles, with each one driving more traffic than the last. On the other [...]
