18 Review Sites Your Company Should Be Monitoring
It’s no secret that customer reviews are invaluable to a business. Consumers have grown more distrustful of businesses and are relying heavily on recommendations from family, friends and internet communities. This makes customer reviews one of the most important methods of advertising. According to a study conducted by BrightLocal, positive customer [...]
How to Use Customer Review Sites for Better Content
There’s an old internet adage that says, “Never read the comments.” This might be good advice for inflammatory political op-eds or your Youtube channel devoted to celebrity impressions. But in truth, businesses and brands can’t afford to ignore what’s being said online. Why do customer review sites matter? As counterintuitive as [...]
6 Methods for Getting the Best Brand Content From Customer Interviews
If marketers cling too tightly to old methods of creating buyer personas, they are wasting time and resources with ill-informed representations. A brand should channel its energy into collecting as much information as possible about its target audience to create hyper-specific content with a greater impact. As technology evolves, brands have the [...]
Key Criteria for Choosing a Research Partner
Content creation isn’t easy. It’s time intensive, thoughtful, and when done well, highly collaborative. As Andy Crestodina of Orbit Media knows, producing quality content is all about the insights gained from original research and expert [...]
The Art of Survey Creation for Original Research
Let’s face it. Being an original isn’t easy. This is especially true in the world of marketing. If you do a Google search on any industry topic, most of the results will be rehashes of [...]
6 Considerations Before Conducting Your Own Research
Living in the internet age offers instant access to copious amounts of information. While this reality is largely good news for readers, it can also be frustrating. If a person can’t find what they’re looking [...]
Building Authoritative Content Through Original Research
While it’s easy to blame “content shock” for lack of brand engagement or decreased SEO ranking, others argue that most brands are still producing low-quality content in hopes of skating by with old content marketing [...]
Create Successful B2B Content Experiences Like These 5 Brands
A content experience is much more than generating content. It is the whole of the environment that houses content. From creation, structuring, and engagement of businesses and clients, a content experience has many potential avenues [...]
The Secret Behind Creating Valuable Customer Content
Between demands from clients or managers and a busy editorial schedule, sometimes content marketers forget to take a step back and consider why we’re creating content in the first place. Primarily, you’re creating content for [...]
Don’t Reinvent! Repurpose Content for Maximum Results
In the age of quick consumption on social media, your beloved Instagram posts only have a lifespan of up to 48 hours and tweets a mere 15 to 20 minutes. While great blogs can continue [...]
10 Visual Content Types for Any Brand
The technological boom in the recent past has completely changed the way people consume information. The instantaneous nature of the internet is so impactful that studies suggest it has changed human psychology by shortening our [...]
Create Content That Outranks the Competition with Content Intelligence
Brands, influencers, businesses, you name it—everyone that is contributing information online is in an arms race for who can create the best, most relevant and most engaging content. Given that information on the web is virtually [...]
6 Content Intelligence Tools to Step Up Your Content Game
Don’t fool yourselves, marketers. We might not be out there going hard in the paint (Go Warriors), but content marketing is a competitive activity. To get your brand to stand out, you need to harness all [...]
How to Trendjack Effectively for Your Brand
Go look at what’s trending on Twitter right now. #WineWednesday? #HandmaidsTale? Whatever the Twitterverse is talking about, you can bet that there are brands jumping in on the conversation. And this isn’t limited to social [...]
Create Successful B2B Content Experiences Like These 5 Brands
A content experience is much more than generating content. It is the whole of the environment that houses content. From creation, structuring, and engagement of businesses and clients, a content experience has many potential avenues [...]
How To Develop a B2B Content Marketing Plan That Converts
It’s not enough just to create content. It’s not even enough to create excellent content. As a B2B marketer, you need authoritative content that converts. Follow our advice to develop a blueprint for success! Content [...]
Mad Cows, Killer Robots & Your Video Marketing Strategy
Bring some B-movie swagger to your content marketing! GoToWebinar's Daniel Waas talks about the key ingredient that makes any video marketing strategy infinitely more effective. (No animals or AI constructs will be hurt in this [...]
Video: The Secret Ingredient Missing From Your Marketing Program
If you’re not using video content in your marketing strategy, then you're throwing away a significant SEO, engagement and lead generation opportunity! By now, video should support all of your digital marketing programs. But many [...]
Stop the Random Acts of Content! Get an Edge Up With Competitive Intelligence
If you’re only looking at your brand’s analytics, all your content is going to waste! If you’re not taking a peek at your competitor’s analytics, you’re neglecting the single best source of information to get [...]
Looking for Leads? Don’t Be a Content Marketer, Be a Brand Publisher
Does your brand need to generate leads and show actual ROI? Ordinary content marketing won’t get you anywhere! You must transform your organization into a publishing company that orients every last detail around generating demand. [...]
