The Smart Approach to Content Distribution
The new 2018 Global Digital suite of reports from We Are Social and Hootsuite reveals that there are now more than 4 billion people around the world using the internet. That means that more than half of the world’s population is now online. And, nearly a quarter of a billion new [...]
Ten Essential Tools for Content Distribution
From a high level, the components involved in content marketing are pretty self-explanatory. You create, you distribute and you acquire new customers. Put that machine on rinse and repeat and the process should—in theory—deliver ongoing, quality returns for your business over time. It’s no surprise, though, the success behind any good [...]
Are You Ignoring These Content Distribution Tactics?
It’s not enough to post a blog, automatically sync it through to your business’ Facebook Page and call it a day. Not with the amount of content our audiences have to sort through online and certainly not with the number of avenues currently available to digital marketers. Volume is a significant [...]
What to Do When Your Brand Messaging Falls Flat
Not every blog post, tweet or ad campaign is going to be a hit. Plain and simple, it sometimes takes a lot of trial and error to stumble across your company’s secret brand messaging formula. [...]
Five Experiential Engagement Examples That Enhanced Brand Narrative
For a society with children who can spend upward of seven hours per day glued to a screen, there’s something to be said for the power of experience. Of interaction between one person and another [...]
How to Use AI to Strengthen Your Brand Messaging
Figuring out exactly what marketing language resonates with—and engages—a brand’s audience can be a tough task. Add to that the challenge of spreading your brand voice and keeping it consistent across the extensive amount of [...]
Meet Burk — Brand Journalist and Myspace Novice
Name: Burk Hometown: Crystal Lake, IL College: University of Missouri What’s your official position at PowerPost, and how long have you been working here? My official position is Content Strategist, and it will be a [...]
Meet Chris — Client Success Manager and Foodie Enthusiast
Name: Chris Hometown: Lake Charles, LA College: University of Oregon What’s your official position at PowerPost, and how long have you been working here? I’m a Client Success Manager (CSM) here at PowerPost, and I’ve [...]
How to Include Promoted Content Into Your Content Marketing Strategy
Once upon a time, you were a marketer that met online traffic goals and stayed under budget. You could post on Facebook and organically reach the majority of page fans. You could even publish a [...]
Three Ways Promoted Content Best Practices Have Changed Since the Cambridge Analytica Scandal
It's increasingly evident that there is a great deal of power to be found in data. The data we provide as consumers, the data we extract as marketers; it’s all around us. Leveraging that data [...]
Your Guide to Promoted Content on Social
Promoting content on social media is something that was once considered a nice-to-have rather than necessity for many brand marketers. This was back in the day when organic reach could be found in abundance and [...]
Meet B — Graphic Designer and Bubbly Music Lover
Name: Brinda a.k.a. B Hometown: Glenview, IL College: DePaul University What’s your official position at PowerPost, and how long have you been working here? I’m a Freelance Graphic Designer and I’ve been with PowerPost for [...]
Here’s How Artificial Intelligence Is Affecting Your SEO Strategy
When having discussions over AI, they’re usually in reference to the ominous impact it could have on humans. How it’ll eliminate jobs and replace the need for people to be part of the equation in [...]
Five Ways User-Generated Content Can Improve SEO
The perks of user-generated content (UGC) from a content marketing perspective aren’t really up for debate. Can we all agree that customers posting positive reinforcement of your brand’s value through ratings, reviews, social media shares, [...]
Do Consumers Still Believe in Authentic Brand Messaging?
Let’s not beat around the bush here. In answering this question, we raise you another question. Will consumers ever stop believing in authentic brand messaging? The information age has become intertwined with a sense of [...]
Five Ways to Ensure Employees Live and Breathe Your Brand Messaging
Customers most certainly keep the lights on when it comes to your company’s success. The employees putting in the time and effort behind-the-scenes, however, are what keep the wheels in motion—continuously moving the business forward. [...]
How to Create a Brand Message That Stands the Test of Time
In any industry, fads come and go and consumer tastes change. Yet, despite this turbulence, there are still brands that manage to survive decade after decade. They’re iconic; they’re institutions. You—and millions of others—know them: [...]
Your So-called Storytelling Is Killing Your Content – And Costing You!
In this webinar, we will discuss the same strategies that have helped purpose-driven brands clarify their brand stories to amplify their impact and simplify their life. We’ll also use real content examples to further demonstrate the [...]
Personas – Everything You’ve Heard Is Wrong
In this webinar, you will learn: How to identify and avoid useless buyer persona structures How to characterize the ideal persona for your brand How to create and plan content that addresses real consumer pain [...]
Four Ways to Use Social to Tell Your Brand Narrative
Stories follow distinct patterns. They open, set the scene, reach a climactic point and close, or on occasion, remain open-ended for future iterations. No matter the exact structure, all stories aim to evoke some sort [...]