Insights 2018-07-24T17:12:53+00:00

How to Capture Qualified Leads With Content Marketing

According to Forbes, 93 percent of B2B companies believe content marketing is a better lead generation tool than more traditional strategies. Creating content is a great way to find more qualified leads for your business. Let's look at some tips for leveraging your content to get as many leads as possible. What is [...]

By | February 13th, 2020|Categories: Articles|Tags: , |0 Comments

3 Ways Original Research Supports Other Business Needs

As we move further into this digital age, content continues to expand into new territories leaving many brands flustered to keep pace. However, there is one type of content that continues to outperform the rest. Original research. Surprisingly, however, most companies never do it. In fact, fewer than half (47 percent) [...]

By | July 30th, 2019|Categories: Articles|Tags: , |0 Comments

Join Over 50,000 of your Peers!

Get weekly articles and news delivered to your email inbox and get PowerPost’s exclusive e-book The Five Pillars of Power Publishing!

  • This field is for validation purposes and should be left unchanged.

Key Criteria for Choosing a Research Partner

By | May 15th, 2019|Categories: Articles|

Content creation isn’t easy. It’s time intensive, thoughtful, and when done well, highly collaborative. As Andy Crestodina of Orbit Media knows, producing quality content is all about the insights gained from original research and expert [...]