Insights 2018-07-24T17:12:53+00:00

What Are the Differences Between B2B and B2C Buying Behaviors?

When it comes to marketing to B2B buyers, many of the elements considered along the content creation process remain similar to the B2C world. Primarily, there’s a clearly labeled buyer’s journey map covering the basics: awareness, consideration and conversion. Even the methods for progressing a buyer from one stage to the [...]

By | October 17th, 2018|Categories: Articles|0 Comments

How to Get Better Results in the Buyer’s Journey

You’re familiar with the buyer’s journey—the progression a consumer follows when becoming aware of a pain point and ultimately deciding on a specific solution to purchase. You may even be publishing content in hopes of nudging potential buyers into action. Yet, for some reason, you’re not seeing the results you’d hoped. [...]

By | October 17th, 2018|Categories: Articles|0 Comments

Five Tools to Measure SOV

In the digital world, we’re driven by data—sometimes more data than we know what to do with. This abundance of insight at our fingertips comes with a wide array of tools to consult in tracking, [...]

By | September 26th, 2018|Categories: Uncategorized|0 Comments

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Why Emotions Are Crucial In Brand Publishing

By | September 19th, 2018|Categories: Articles|

Unless you’re avoiding all of social media, you’ve seen or heard about Nike’s controversial Kaepernick ad. You know, the one that has some people going so far as to destroy their Nike apparel. [...]