Insights 2018-07-24T17:12:53+00:00

Meet Harrison — Video Content Creator, Trumpet Player and Ultimate Frasier Fan

Name: Harrison Hometown: Chicago College: Loyola University Chicago What’s your official position at PowerPost, and how long have you been working here? I’m a video content creator and I’ve been working at PowerPost for about a year and a half. What department are you in? I’m in the Content Department. What [...]

By | November 28th, 2018|Categories: Articles, Employee Spotlight|0 Comments

How To Set Your Brand Up For Success: Expert Tips From Mark Schaefer

Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant and leader of the blog {grow}—one of the top marketing blogs in the world. Between numerous accomplishments such as being an internationally acclaimed marketing expert and influencer to teaching at Rutgers University and writing five best-selling books (to name a few), Schaefer [...]

By | November 27th, 2018|Categories: Articles, Brand Publishing Interviews|0 Comments

Your Ultimate Content Publishing Checklist

How many times have you walked into the grocery store, on a mission to purchase a handful of specific items, only to get home and realize you left with none of them in hand? We forget things. It’s all too easy to do, even with the most mundane everyday tasks. This [...]

By | October 31st, 2018|Categories: Articles|0 Comments

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What is Content Commerce?

Today’s business models are no strangers to fluidity. Brick and mortars have gone e-commerce, e-commerce has gone brick and mortar, consumer brands have become publishers and publishers have become consumer brands. Who needs labels? What [...]

By | October 31st, 2018|Categories: Uncategorized|0 Comments

Top Healthcare Marketing Trends

Marketing trends take off across different industries at different times. What might have been something quickly adopted by those in B2C businesses, like a clothing retailer or fast casual dining spot, might prove slower to [...]

By | October 24th, 2018|Categories: Healthcare|0 Comments

The Pros and Cons of Gating Content

By | October 3rd, 2018|Categories: Uncategorized|

It’s often assumed that the foundation of any good content marketing plan lies in the content itself. The quality, the alignment with audience interest, the development of brand narrative; all of these components certainly play [...]